Director of Ecommerce Growth

Location: Remote, United States

Company

hirify.global is an established early childhood education ecommerce brand selling screen-free learning products through Amazon, Shopify, TikTok Shop, and other channels. The business generates approximately $25 million in annual revenue and aims to reach $100 million by 2030.

What you will do

• Build and scale a repeatable, profitable demand-generation engine across Amazon, Shopify, TikTok Shop, paid media, affiliates, creators, and emerging channels.
• Lead cross-functional growth execution across ecommerce, creative, paid media, affiliate, analytics, and channel specialists.
• Own marketing economics, budgets, attribution, contribution profit, MER, customer acquisition costs, and investment allocation.
• Launch at least one documented growth experiment monthly, evaluate results, and scale winning initiatives into repeatable systems.
• Oversee affiliate, influencer, creator, and AI-driven growth programs, including partner economics and content distribution across channels.
• Manage agencies, technology providers, external partners, reporting, dashboards, SOPs, and weekly, monthly, and quarterly growth reviews.

Requirements

• Proven experience identifying, building, executing, and scaling profitable growth strategies for consumer ecommerce brands, with measurable individual results.
• 5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams.
• Experience helping an ecommerce business grow from approximately $10 million to $30 million or more in annual revenue is preferred.
• Hands-on experience across multiple acquisition channels, including Meta advertising, Shopify, Amazon, TikTok Shop, affiliate marketing, and influencer partnerships; deep expertise in every platform is not required.
• Strong understanding of contribution margin, MER, customer acquisition cost, lifetime value, attribution, incremental profitability, conversion, retention, and marketing investment evaluation.
• Ability to lead specialists, coordinate teams and agencies without direct authority over every contributor, establish measurable plans, remove bottlenecks, and hold owners accountable.
• Experience developing structured growth experiments, validating opportunities, measuring results, and scaling at least one significant opportunity independently.
• Daily use of AI to research opportunities, analyze performance, accelerate experimentation, and improve productivity is an absolute must-have. Experience with dashboards, CRMs, project management systems, automation, and documented SOPs is required.
• Excellent written and verbal English communication, independent execution, sound judgment, financial discipline, and comfort with accountability for business outcomes.
• Bachelor’s degree in business, marketing, finance, or a related field is preferred but not required.

Culture & Benefits

• Remote-first work environment for a United States-based role.
• Autonomy, creativity, accountability, and close interaction with the CEO and leadership team.
• Paid time off and holidays.
• Learning resources and professional development.
• Free hirify.global products and company stability built over more than a decade.

Hiring process

• Complete a Culture Index assessment and a case study before interviews.
• Reference checks for this role are conducted by phone.
• If there is no response within four weeks after applying, the company considers the application closed.