Vice President, Digital Shelf (Retail Media)

Location: USA - Remote

Salary: $155,000–$185,000 annually, plus a discretionary performance bonus.

Company

hirify.global is an independent full-funnel marketing agency with more than 1,200 employees and $4 billion in digital media under management, providing commerce, search, social, TV, audio, media, and measurement services.

What you will do

• Define the digital shelf offering and multi-year roadmap across Amazon, Walmart, TikTok Shop, and other retailers.
• Set strategy for storefronts, A+ and Premium A+, PDP imagery, shelf video, shoppable video, catalog content, and retail media creative.
• Own retail readiness planning, digital shelf audit methodology, creative diagnoses, testable hypotheses, and measurement standards.
• Partner with Amazon, Walmart, TikTok Shop, Creative, Commerce Ops, Media, and Analytics teams on AI features, tools, content production, and performance reporting.
• Lead executive client relationships, QBRs, renewals, escalations, pitches, and the commerce creative story for new business.
• Build engagement definitions, playbooks, training, shared learning systems, and a leadership bench for commerce strategists and analysts.

Requirements

• 15+ years of experience in digital marketing, ecommerce, or creative strategy, including at least 8 years specializing in commerce content, digital shelf, or retail media creative and at least 5 years in senior leadership.
• Demonstrated success building and scaling a commerce content or creative strategy practice with measurable gains in conversion, share, or retail media efficiency on multi-million-dollar accounts.
• Experience leading multi-layered teams through hiring, coaching, performance management, succession planning, and cross-functional leadership without direct line authority.
• Experience owning or contributing to a P&L, with fluency in margin, utilization, pricing, and turning capabilities into sold, repeatable revenue.
• Credibility with client C-suite stakeholders and in competitive pitches, including the ability to turn data into a clear point of view.
• Command of Amazon and Walmart content formats, including A+, Premium A+, storefronts, PDP imagery, shelf video, and sponsored creative; working knowledge of TikTok Shop product pages, shoppable video, and creator-led content.
• Ability to design audit methodologies, test plans, and reporting standards; separate creative effects from media effects; and evaluate content analytics and retail media tools.
• Strong partnership skills across Creative, Commerce Ops, Media, and Analytics.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• MBA or equivalent experience.
• Public speaking and thought leadership experience.

Culture & Benefits

• Fully remote environment with unlimited PTO, 20 paid holidays, and flexible time off.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement contribution match of up to 4% at 100%.
• Wellness and support benefits including telemedicine, teletherapy, Fringe, Forma, equity, and charitable giving programs.
• Parental leave includes 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
• On-demand learning, mentorship, and leadership and management development programs.