Demand/Field Marketing Lead - Brazil

Location: Remote - Brazil

Company

hirify.global develops the Content Innovation Cloud and enterprise content services solutions that use intelligence and automation to help organizations improve how they operate and engage with customers.

What you will do

• Develop and execute regional field marketing strategies, campaigns, and events with demand generation and sales leaders to generate qualified leads and accelerate pipeline growth.
• Plan and oversee regional events, user forums, executive roundtables, dinners, and ancillary events, including pre- and post-event engagement programs.
• Create account-based marketing programs using website personalization, gifting, conversational email, and other multi-channel digital approaches.
• Align with field sales leaders and account executives, and lead seller awareness, communication, and enablement for marketing campaigns.
• Manage the regional marketing budget, track program performance, report on key metrics, and recommend data-driven optimizations.
• Partner with campaign, sales, product marketing, and solution marketing teams while mentoring team members and contributing to department-wide best practices.

Requirements

• Five or more years of B2B marketing experience, including three or more years in field marketing.
• Proven success enabling and partnering with sales, achieving revenue goals, and creating marketing programs for new prospects and customers.
• Strong experience with account-based marketing, demand generation, and multi-channel digital programs, including website personalization, gifting, and conversational email.
• Experience planning and managing regional events, user forums, and executive roundtables, including pre- and post-event engagement strategies to maximize attendance and lead conversion.
• Strong cross-functional project management, organizational, and time management skills, including regional budget management, ROI optimization, and on-time delivery within budget.
• Excellent written and verbal communication skills, with the ability to influence without ownership, build trust, and collaborate with sales leaders, SDRs, and stakeholders at all levels.

Nice to have

• Experience with marketing performance analytics, data visualization, and business intelligence tools for pipeline health and program effectiveness.
• Experience evaluating and managing vendors and marketing technology platforms, including marketing automation, CRM, content management, and event management tools.
• Experience working with SDRs to define revenue management processes and SLAs between marketing and sales teams.
• Strategic experience handling complexity, managing objections, upskilling, cultivating innovation, and using technology to improve results.
• Bachelor's degree or equivalent education and experience, with experience ensuring field marketing programs comply with local data privacy requirements and applicable regulations.

Culture & Benefits

• Full-time employment under a CLT contract.
• Remote work from Brazil.
• Employee-focused culture with career development resources, wellbeing programs, and innovation practices.
• Inclusive workplace supporting diverse viewpoints, employee initiatives, and community engagement.