Field Marketing Manager (B2B Marketing)

Location: Barcelona, Spain; hybrid working with office attendance 2–3 days per week and the remainder working from home. Weekday attendance is required, with approximately 10% travel.

Company

hirify.global provides information, analytics, and related services for the academia and government sector.

What you will do

• Own the regional marketing strategy and annual plan for Western and Southern Europe and the Nordics.
• Develop, execute, and measure integrated multichannel campaigns supporting demand generation, retention, and commercial growth.
• Plan and deliver conferences, Directors’ Days, hirify.global Days, lead acquisition, nurturing, and follow-up programs.
• Adapt global programs to local markets across digital, email, advertising, events, social media, and PR.
• Partner with Sales, Product, Market Development, Customer Success, and Global Marketing on regional opportunities and account-based marketing.
• Track qualified leads, lead-to-opportunity conversion, campaign attribution, and event ROI, then share recommendations with stakeholders.

Requirements

• At least 5 years of related B2B marketing experience, including at least 2 years of direct campaign and promotional program management experience, or an equivalent combination of education and experience.
• Bachelor’s degree in a related field or at least 4 years of equivalent relevant experience.
• Fluency in English and Spanish.
• Experience delivering events and demand-generation activities.

Nice to have

• Italian or French language skills.
• Experience creating and executing campaigns through digital marketing channels.
• Working knowledge of Salesforce and marketing automation platforms such as Eloqua, Marketo, Act-On, or Silverpop.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Experience using AI tools such as Copilot for marketing content, translations, and design, with appropriate review for accuracy, brand consistency, and confidentiality.

Culture & Benefits

• Full-time, permanent employment with hybrid working from the Barcelona office and home.
• Monday-to-Friday schedule with some flexibility around core working hours.
• Approximately 10% business travel.
• Collaborative and supportive EMEA team with regular opportunities for personal development and industry learning.