Field Marketing Manager - US

Location: Boston, United States; hybrid work setup with 30–40% travel within North America. Authorization to work in the United States is required.

Company

Swiss SaaS scale-up providing an agentic platform that automates finance and operations processes for enterprise customers worldwide.

What you will do

• Build and execute a quarterly US field marketing calendar aligned with sales territories, target accounts, and pipeline goals.
• Plan and host CFO and COO roundtables, peer dinners, briefings, conferences, sponsorships, and partner-led programs.
• Coordinate pre-event outreach, on-site meeting booking, and structured follow-up with SDRs and Account Executives within 48 hours.
• Adapt messaging, customer stories, and proof points for US finance and operations leaders in collaboration with Product Marketing.
• Track sourced and influenced pipeline, cost per opportunity, and meeting conversion in the CRM.
• Manage the US field budget, agencies, venues, and logistics partners.

Requirements

• 5+ years of B2B field or event marketing experience at an enterprise software company selling six-figure deals.
• Demonstrated success running executive programs that sourced measurable pipeline with C-level audiences.
• Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders.
• Ability to own a budget end-to-end and defend spend using pipeline data.
• Strong working knowledge of CRM and marketing automation; HubSpot is preferred.
• Ability to work autonomously as the first field marketer in a new market while staying aligned with a team in another time zone.
• Experience working for companies based in EMEA.
• Willingness to travel 30–40% within North America.
• Authorization to work in the United States.

Nice to have

• Experience with the ERP ecosystem, including SAP, Oracle, NetSuite, or Microsoft Dynamics, or with system integrator partners.
• Background in finance automation, procure-to-pay, or order-to-cash software.
• Experience launching a European company in the US market.
• Familiarity with account-based marketing and intent data tools.

Culture & Benefits

• Choice to take annual variable compensation in cash or company shares.
• Autonomy and ownership in a rapidly scaling, internationally expanding company.
• Structured onboarding, ongoing coaching, and continuous learning.
• Collaborative team environment focused on high performance.