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Роль описана достаточно четко и дает широкий охват задач по развитию электронной коммерции в крупной компании потребительских товаров, хотя быстрый темп и множество взаимодействий потребуют умения расставлять приоритеты.
?Много направлений
Понятная зона ответственности
Известные бренды
?Командировки
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Текст:
Hirify AI/Оригинал
TL;DR
Omnichannel E-Commerce Manager (Walmart) (eCommerce/retail media): Driving sustainable omnichannel growth across Walmart and club retail accounts through digital shelf optimization, analytics, fulfillment, and retail media strategy with an accent on content, search, assortment, availability, transactability, ratings, reviews, and conversion. Focus on identifying item-level opportunities, modeling profitability, leveraging AI and automation, and translating cross-functional insights into customer-facing recommendations.
Location: USA, Remote; occasional in-person meetings may be required, and travel is approximately 15%.
Company
Church & Dwight develops and markets consumer products across multiple brands, including Trojan, Arm & Hammer, First Response, Therabreath, and Batiste.
What you will do
Develop recommendations and a point of view on sustainable omnichannel growth across Walmart and Club retail accounts.
Identify, develop, and champion growth opportunities from discovery through execution with the Omnichannel, Sales, Sales Strategy, and National Account teams.
Use data sources and analytics tools to identify item-level opportunities, diagnose performance drivers, and improve digital platform and fulfillment performance.
Drive digital shelf excellence across content, search, assortment, availability, transactability, ratings, reviews, conversion, and the overall shopper experience.
Connect paid and organic strategies with Retail Media and Brand teams, analyzing media performance, ROI, and digital investment effectiveness.
Develop business reviews, profitability models, assortment and supply chain improvements, digital merchandising, competitive benchmarks, AI-enabled analysis, and Test & Learn initiatives.
Requirements
Bachelor’s degree in a related field.
5+ years of experience in omnichannel/eCommerce sales or brick-and-mortar sales and marketing.
Working knowledge of eCommerce retail fundamentals, traffic and conversion drivers, search, the consumer path to purchase, omnichannel customer models, and fulfillment methods.
Strong data, analytical, problem-solving, presentation, strategic thinking, communication, and storytelling skills; Excel and PowerPoint experience is required.
Ability to connect digital performance to omnichannel, retailer, brand, and commercial objectives.
Ability to independently identify opportunities and drive projects through execution with limited oversight.
Creativity, tenacity, urgency, hands-on execution, and willingness to challenge existing approaches and test new solutions.
Strong cross-functional influence and collaboration skills across Sales, Brand, Retail Media, Content, Supply Chain, and other partners without direct authority.
Knowledge of retailer and eCommerce analytics platforms such as Walmart Scintilla, Walmart Connect, MAP, Skai, Stackline, Profitero, and Retail Link.
Nice to have
Working knowledge of retail media fundamentals, including paid search, campaign strategy, budget allocation, performance measurement, and ROI.
Culture & Benefits
Remote work arrangement with occasional in-person meetings as business needs dictate.
Collaborative, informal, supportive, and ownership-oriented work environment.
Opportunity to work across multiple consumer product categories and brands.
Work requires approximately 15% travel.
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