Shopper Marketing Manager (CPG)

Location: Fully remote, open to candidates based in the United States; approximately 10% travel for store visits, trade shows, and team gatherings.

Salary: $110,000–$130,000 base annually, plus eligibility for a 10% bonus.

Company

hirify.global is a fast-growing functional coffee and direct-to-consumer brand with a loyal subscriber base, scaling its grocery and retention functions.

What you will do

• Build shopper marketing strategies, annual plans, budgets, joint business plan sections, and account-specific launch strategies for conventional and regional grocery retailers.
• Develop promotional and in-store calendars covering digital coupons, aisle offers, signage, displays, demos, and other account programs.
• Lead retail media across Kroger 84.51 and other retailer media networks, and manage retailer brand pages, product copy, and supporting content.
• Build shopper marketing toolkits and activation plans for new product launches across grocery accounts.
• Lead influencer and creator programs, including briefing, selection, content development, and performance measurement.
• Track spend and accruals, analyze promotional and retail data including SPINS, and provide recommendations to Sales, Brand, Field Marketing, Finance, and agency partners.

Requirements

• 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
• Hands-on conventional grocery experience with major accounts such as Kroger or similar retailers, plus regional grocery accounts such as Publix or comparable banners.
• Food and beverage CPG experience, ideally with a mid-sized or high-growth consumer brand.
• Experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts.
• Working knowledge of retail media and offer platforms, including Kroger 84.51 or similar networks.
• Experience with SPINS or similar retail data and the ability to translate performance into business recommendations.
• Familiarity with retailer portals, brand page and content tools, and influencer or creator programs.
• Strong analytical, strategic thinking, communication, organization, and budget allocation skills, with an eye for clear, compelling, on-brand materials.
• Ability to manage multiple retailers, programs, deadlines, budgets, and stakeholders in a fast-moving, high-growth environment while balancing strategy with hands-on execution.
• Proficiency in Google Workspace and Excel.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Culture & Benefits

• Individual contributor role with no direct reports and cross-functional collaboration across Sales, Field Marketing, Brand, Finance, and agencies.
• Health, vision, dental, and prescription coverage for team members working 32+ hours per week; the company covers 75% of employee premiums.
• Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, beginning in the fourth month.
• Salaried employees receive a $500 monthly wellness credit through JOON.
• Access to Helpr backup childcare and family support services.