Principal Integrated Campaigns Strategist (AI)

Location: San Francisco, California, United States; hybrid work with at least three days per week in the office.

Base salary: $189,000–$225,750 per year for candidates in the San Francisco Bay Area. Regular employees may also be eligible for bonuses or sales incentives and RSUs.

Company

Fin, now part of Salesforce, develops an AI Customer Agent and integrated customer support products for businesses.

What you will do

• Own end-to-end strategy and execution of integrated campaigns for key audience segments across global markets.
• Develop full-funnel campaigns across digital advertising, email, webinars, virtual and live events, content syndication, and sales enablement.
• Manage processes, timelines, governance, and workflow improvements across concurrent campaigns.
• Partner with regional teams to localize campaigns while maintaining global consistency and brand alignment.
• Translate market insights, competitive intelligence, and customer behavior into campaign narratives, journeys, content roadmaps, and assets.
• Measure MQL generation, pipeline contribution, target-account penetration, and ROI while testing new go-to-market approaches.

Requirements

• 10+ years of B2B marketing experience across integrated campaigns, demand generation, content marketing, and/or account-based marketing, including a proven record of scaling global omnichannel campaigns that drive pipeline and revenue growth.
• Hands-on experience applying AI tools and automation to research, content development, campaign building, reporting, and optimization, with a clear view of where AI should replace or augment manual work.
• Strong command of B2B pipeline metrics, attribution, and ROI, with the ability to turn campaign data into priorities, trade-offs, and executive-level reporting.
• Strong project management, communication, and presentation skills for complex global initiatives involving multiple stakeholders and time zones.
• Experience partnering with sales teams to align strategy and build pipeline.
• Proficiency with Marketo, Salesforce, and Claude, plus workflow design and change management skills.
• Experience at high-growth technology companies.
• Curiosity, resilience, and the ability to work effectively in ambiguity and change.
• Bachelor’s degree in marketing, business, or a related field.
• Proof of eligibility to work in the United States is required.

Nice to have

• Experience building or deploying AI agents, skills, or automations in a marketing context.
• Experience developing campaign playbooks and frameworks that enable regional teams to localize and execute autonomously.
• MBA or equivalent experience.

Culture & Benefits

• Hybrid policy with at least three office days per week and flexibility to work from home.
• Open and accepting culture focused on collaboration, safety, and cohesive work.
• Benefits and programs supporting health and wellbeing, family, time away from work, and financial wellbeing.
• Potential eligibility for corporate bonus or sales incentive programs and restricted stock units.