Senior Manager, Integrated Marketing

Location: Remote within the United States; position associated with San Ramon, California

Salary: $121,000–$189,000 annual salary, negotiable based on experience and location; eligible for a discretionary annual bonus.

Company

hirify.global is a Fortune-ranked professional services and staffing company hiring for its Marketing department.

What you will do

• Own integrated marketing strategy and annual planning for an assigned priority specialized audience.
• Translate business objectives, audience insights, market opportunities, and demand drivers into campaigns, activation plans, and growth initiatives.
• Lead integrated campaign planning, orchestration, governance, prioritization, and optimization across Brand, Content Marketing, Design, Field Marketing, Performance Marketing, Analytics, Communications, and Web.
• Develop campaign briefs covering audiences, objectives, insights, activation strategy, channels, offers, timing, measurement, and deliverables.
• Monitor campaign performance and ROI with Analytics and channel teams, using insights and test-and-learn optimization.
• Manage, coach, and develop Senior Marketing Managers or Marketing Managers while aligning practice-group and one-to-one marketing tools with audience strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• 8+ years of progressive marketing experience, including 4+ years in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines.
• Experience developing audience, segment, industry, or customer-focused marketing strategies.
• Experience leading complex, cross-functional marketing initiatives and influencing senior stakeholders.
• Integrated marketing strategy, audience segmentation and planning, go-to-market planning, campaign development and orchestration, audience activation, and marketing measurement and optimization.
• Business acumen, prioritization, team leadership and coaching, executive stakeholder influence, cross-functional collaboration, and change management.
• Executive presence; strong written and verbal communication; ability to influence without authority in a matrixed organization; strong relationship-building and ability to simplify complex issues and align teams around priorities.
• Experience with marketing planning and campaign management tools, CRM and marketing technology platforms, marketing analytics and reporting tools, Microsoft Office Suite and Copilot, and AI and MarTech capabilities.

Nice to have

• MBA or related advanced degree.
• Experience managing direct reports or leading professional contributors.
• B2B, professional services, staffing, consulting, technology, or similar experience.

Culture & Benefits

• Remote position associated with the United States.
• Group medical, vision, and dental insurance; FSA and HSA accounts; life and accident insurance.
• Adoption and fertility assistance, paid parental leave of up to 6 weeks, and short- and long-term disability coverage.
• Paid vacation, personal, and sick time through Choice Time Off, with new hires earning up to 17 days per calendar year, plus up to 11 paid holidays.
• 401(k) savings and investment plan or deferred compensation plan where eligible, with a 100% employer match on the first 3% of contributions for eligible employees.
• Employment offers are contingent on successful completion of a background check.

Hiring process

• Recruiters may use AI to assist with candidate evaluation.
• Reasonable accommodation requests must specify the accommodation and the city and state of the position being applied for.