Marketing & Social Media Lead (Fintech)

Location: Remote (International); eligible countries: Worldwide

Company

SmartPropFirm is building an all-in-one platform for prop traders, combining firm discovery, deals, rewards, education, tools, entertainment, community experiences, marketplace offerings, and trading opportunities.

What you will do

• Develop and manage the overall marketing and social media strategy.
• Own the content calendar across X, Instagram, YouTube, Discord, and other relevant channels.
• Plan campaigns for product launches, features, partnerships, promotions, and events.
• Write or direct social copy, campaign messaging, advertisements, and promotional materials.
• Coordinate content production with video creators, designers, livestreamers, and community contributors.
• Use analytics, testing, and performance data to improve paid and organic campaigns, registrations, engagement, retention, and community participation.

Requirements

• Experience managing marketing or social media for a brand, startup, or online platform.
• Strong understanding of content strategy, digital campaigns, and audience growth.
• Familiarity with futures trading, prop firms, or the broader trading industry.
• Strong writing, communication, and creative-direction skills.
• Ability to develop original campaign concepts and carry them through execution.
• Good judgment about brand- and audience-appropriate content, including avoiding misleading trading claims or unrealistic promises.
• Comfort reviewing analytics and making performance-based decisions.
• Experience coordinating creators, designers, or other marketing contributors.
• Organized, dependable, independent, and able to manage multiple priorities in a growing company.

Nice to have

• Paid social advertising, email marketing, newsletters, SEO, and blog strategy.
• Influencer or affiliate marketing and video content strategy.
• Discord or community marketing.
• Product marketing for fintech, trading, or SaaS products.
• Experience with X, Instagram, YouTube, TikTok, and LinkedIn.

Culture & Benefits

• Full-time or contract engagement.
• Remote work available internationally, with worldwide eligibility.
• Independent ownership within a growing company.
• Success is measured through consistent brand presence, clear campaigns, improved reach, engagement, registrations, and community participation.

Hiring process

• Submit an application describing relevant experience and work you are proud of.
• Review application answers before submitting.