Lead Product Marketing Manager (Fintech)

Location: New York City, United States; hybrid workplace

Salary: $200K–$240K per year, plus equity and bonus eligibility.

Company

hirify.global builds modern co-branded credit and payment programs using payments infrastructure, intelligent underwriting, and customer data to help brands increase loyalty, savings, and growth.

What you will do

• Develop B2B sales collateral, pitch materials, microsites, demos, case studies, and long-form content.
• Help launch and shape the B2B blog, including its voice, cadence, structure, and content strategy.
• Translate product launches, partnership outcomes, risk insights, and data into compelling partner-facing narratives.
• Partner with BD, Brand, Product, Risk, and Commercial stakeholders to identify stories and secure the required approvals and data.
• Build an AI-assisted production system using Claude and design and deck tools to create customized prospect and partner materials efficiently.
• Maintain modular messaging and proof-point libraries, and use Snowflake through Claude and MCP integrations to surface business metrics for storytelling.

Requirements

• Demonstrated B2B product marketing experience producing case studies, sales collateral, and long-form content.
• Exceptional written and verbal communication skills, including the ability to create convincing, data-informed, technical narratives for partner and enterprise audiences.
• Background in fintech or another regulated industry, with familiarity with compliance, risk, B2B partners, and product outcomes.
• Ability to work independently, self-unblock, and move forward without a fully defined playbook.
• Ability to use data to inform storytelling, identify relevant metrics, query tools, and translate outputs into narratives.
• Experience running a lean product marketing function and owning outcomes without a large, structured team.

Nice to have

• Experience at B2B fintech or infrastructure companies.
• Familiarity with co-brand, payments, or card program business models.
• Experience building content programs such as blogs, partner hubs, or editorial calendars from scratch.
• Ability to influence cross-functional stakeholders, including legal, compliance, or risk teams.

Culture & Benefits

• Competitive compensation and equity packages, with bonus eligibility.
• Hybrid work with configured work computers of choice and access to technology across business units.
• Flexible paid time off.
• Fully covered healthcare, including dependent coverage, plus One Medical access and an FSA option.
• Paid parental leave: 20 weeks for the primary caregiver and 8 weeks for all new parents.
• Inclusive equal opportunity workplace focused on innovation, optimization, and productivity.