Community Marketing Specialist (Fintech)

Location: Jersey City, NJ; hybrid role

Salary: $70,600–$84,700 USD annual base salary

Company

hirify.global is a fintech banking platform for small businesses, providing banking, payments, billing, and access to capital through one connected product.

What you will do

• Identify and activate community marketing opportunities where small business owners exchange ideas and recommendations.
• Build customer advocacy initiatives, including ambassador programs, peer-to-peer engagement, content contributions, and word-of-mouth marketing.
• Create stories, educational content, community conversations, events, and other experiences for small business audiences.
• Engage authentically across Reddit, LinkedIn, forums, social channels, and review platforms.
• Develop, test, evaluate, and scale community engagement, partnership, advocacy, and organic growth initiatives.
• Translate community insights, trends, and challenges into content, messaging, and broader marketing opportunities.

Requirements

• 2+ years of experience in community marketing, growth marketing, social media, customer advocacy, content marketing, or a related field; experience with community initiatives, advocacy programs, partnerships, or grassroots campaigns is preferred within this background.
• Firsthand experience building or managing an online community, creating content for a niche audience, or growing an engaged following.
• Ability to engage audiences on Reddit, LinkedIn, online forums, and similar communities.
• Strong communication, storytelling, original content development, and cross-platform voice adaptation skills.
• Experience collaborating with creators or organizing virtual or in-person community events.
• Analytical approach using data, research, qualitative insights, social listening, reputation management, community analytics, or marketing measurement.
• Creative, resourceful, and comfortable tackling open-ended challenges, testing approaches, and learning as initiatives develop.
• Ability to execute ideas independently, prioritize competing needs, and collaborate effectively with limited resources.
• Strong relationship-building skills, good judgment, and genuine interest in small businesses, credibility, authenticity, and thoughtful public brand representation.

Nice to have

• Experience with startups, fintech, financial services, SaaS, or small business audiences.
• Unconventional backgrounds demonstrating exceptional initiative, creativity, and experience bringing meaningful ideas to life.

Culture & Benefits

• Benefits are available to US-based employees only.
• Health coverage, life insurance, 401(k) with an immediate 3% company match, PTO, company holidays, and flexible holidays.
• Company-sponsored mental health benefits, including 1:1 therapy, plus over $1,000 annually for personal wellness.
• Monthly work-from-home stipends totaling over $1,000 annually and paid parental leave of up to 20 weeks for birthing parents or 12 weeks for other parents.
• Financial coaching, education sessions, weekly catered lunches, stocked kitchen pantries, and community volunteering opportunities.