Senior Product Marketing Manager (Fintech)

Location: London, United Kingdom; hybrid work with four days in-office each week in most locations.

Base salary: £61,600–£86,533.33 per year; 12.5% bonus target.

Company

hirify.global creates investment data, research, analytics, and workflow products that help financial professionals and investors make better decisions. The role supports hirify.global Direct, a global investment analytics and research platform.

What you will do

• Develop positioning, messaging, objection handling, content, and sales tools for hirify.global Direct reporting capabilities across client segments and personas.
• Partner with Product Management and UX to understand reporting workflows, client needs, and product priorities, translating capabilities into customer-facing narratives.
• Plan and execute go-to-market launches for reporting enhancements, including launch strategy, enablement materials, client communications, and adoption programs.
• Use market research, client conversations, win-loss analysis, usage insights, and competitive intelligence to identify reporting challenges and adoption barriers.
• Build sales plays, persona-based programs, content, events, webinars, and thought leadership initiatives that increase platform usage and support commercial growth.
• Measure and communicate product marketing impact through business metrics, campaign performance, adoption trends, and client outcomes.

Requirements

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or a related function within financial services, fintech, software, or investment technology, including experience with software platforms, workflow tools, analytics solutions, or reporting applications.
• Ability to communicate complex product concepts in a simple, compelling, and customer-focused manner.
• Experience managing cross-functional initiatives and influencing stakeholders across product, sales, marketing, and client-facing teams.
• Experience creating positioning, messaging, sales enablement materials, product launches, or adoption programs that drive measurable business outcomes.
• Experience conducting market research, win-loss analysis, competitive intelligence, or customer segmentation projects to support launches and adoption.
• Excellent written and verbal communication skills, with the ability to tailor content to different audiences.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Customer-centric mindset, curiosity, empathy, and the ability to learn quickly.
• Comfort using data for prioritization, decision-making, and performance measurement, with a test, learn, and iterate mindset.

Nice to have

• Familiarity with investment management, asset management, wealth management, or institutional investing.

Culture & Benefits

• Hybrid work environment with regular in-person collaboration; in most locations, four days in-office each week.
• Tools and resources support meaningful collaboration with global colleagues.
• Additional benefits are available to enhance flexibility as needs change.