Senior Marketing Manager (Retail Financial Services) (Fintech)

Location: Hybrid role based in the London office in Farringdon, with office attendance required at least twice per week. Applicants must already have the legal right to work in the UK without time restrictions and without the need for future sponsorship.

Company

hirify.global provides independent financial information, ratings, market intelligence, and financial product databases for consumers, advisers, and financial institutions.

What you will do

• Develop and deliver marketing strategy for retail financial services audiences, including insurers, retail banks, and aggregators.
• Define positioning, messaging, audience segmentation, and personas.
• Lead the launch and growth of the consumer proposition and increase awareness of Star Ratings.
• Own go-to-market activity for Star Ratings and Matrix360, driving engagement, adoption, and commercial growth.
• Partner with Product, Sales, Customer Success, Events, and Content teams on propositions, campaigns, and the Provider Conference.
• Establish KPIs, monitor performance, provide insight-driven recommendations, manage two Marketing Associates, and support the wider brand strategy.

Requirements

• 6+ years of experience in a strategic marketing role, including successful marketing strategies and campaigns.
• Strong B2B marketing strategy knowledge, including positioning, segmentation, and go-to-market planning.
• Ability to develop value propositions and messaging frameworks from first principles.
• Experience in both B2B and B2C marketing environments.
• Experience working across Product, Sales, Leadership, and other stakeholder groups.
• Experience leading marketing projects, initiatives, or team members.
• Strong stakeholder management, commercial awareness, customer focus, and written and verbal communication skills.
• Degree in Marketing, Communications, or a related discipline, or equivalent professional experience.
• Applicants must already hold unrestricted UK work authorization; Skilled Worker visa sponsorship is unavailable.

Nice to have

• Experience in financial services, fintech, or wealth-related markets.
• Experience marketing data, insight, technology, or information-based propositions.
• Experience with multiple products or complex propositions.
• Content marketing and thought leadership experience.
• Experience launching new products, propositions, or brands.

Culture & Benefits

• High degree of autonomy and ownership, with strategic and hands-on work.
• Collaborative environment focused on stakeholder relationships, constructive challenge, integrity, and commercial outcomes.
• Permanent, full-time employment in a hybrid London office role.
• Commitment to equal opportunities and an inclusive workplace.