Senior Retail Marketing Manager (Fintech)

Location: Bogotá, Bogotá D.C., Colombia; hybrid workplace

Company

hirify.global is a Public Benefit Corporation providing secured credit, point-of-sale financing, and card products to underserved customers in emerging markets through machine learning, data science, and anti-fraud AI.

What you will do

• Build and own the annual and quarterly retail marketing plan for Colombia, aligned with regional strategy and commercial targets.
• Execute point-of-sale materials, merchandising standards, store visibility, and in-store customer experiences through guidelines, audits, agencies, and vendors.
• Design and negotiate promotions, trade activations, campaigns, and co-marketing plans with retail partners and OEMs.
• Manage POS KPIs, dashboards, post-campaign analysis, local budgets, purchase orders, and vendor payments.
• Coordinate with Sales, Partnerships, Risk, Legal/Compliance, Finance, and Regional Marketing to ensure brand consistency and regulatory compliance.
• Lead a small team and drive acquisition, sell-out, cost-per-acquisition, execution, compliance, and ROI results.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 6+ years of marketing experience, including at least 4 years in retail, trade, or shopper marketing and 2+ years leading people.
• Proven experience in retail, trade, or shopper marketing in Colombia, ideally in consumer electronics, telecom, consumer finance/fintech, or mass-market consumer goods.
• Strong knowledge of the Colombian retail landscape, including big-box chains, telco and carrier stores, and independent or traditional channels.
• Experience managing point-of-sale programs and agencies.
• Strategic thinking combined with hands-on execution, analytical skills, comfort with numbers, negotiation and influencing skills, people leadership, structured planning, and budget discipline.
• Google Workspace proficiency and the ability to operate in a fast-paced, high-growth environment.
• Native or fluent Spanish and advanced/fluent English.

Nice to have

• Experience with dashboards or BI tools.
• Familiarity with Asana, Jira, or Monday.
• Experience in fintech, credit, or financial services marketing and knowledge of related advertising regulations in Colombia.
• Experience in a multinational or regional organization, or in field marketing.
• Postgraduate degree or specialization.

Culture & Benefits

• 100% company-funded health coverage for employees and immediate family members.
• Life insurance, an indefinite-term contract, 20 vacation days, and unlimited sick leave.
• $2,000 USD annual co-working travel perk and $2,000 USD annual professional development perk.
• Phone financing, headphone benefit, home-office equipment allowance, wellness perks, and catered lunches.
• Work culture emphasizes ownership, transparency, direct communication, focus on scale, work-life balance, diversity, speed, and active listening.