Manager, Lifecycle Marketing

Location: Hybrid at the headquarters office in Addison, Illinois, with office attendance required Tuesday, Wednesday, and Thursday each week; travel is less than 10%.

Salary: $115,000–$125,000 annually, depending on experience and qualifications; performance-based bonus eligibility.

Company

hirify.global operates a direct-selling business serving customers, consultants, party guests, hosts, and advocates.

What you will do

• Own the end-to-end lifecycle marketing strategy and execution in Bloomreach across email, SMS, and customer journeys.
• Analyze cohorts, segments, customer behavior, campaign performance, and lifecycle KPIs to provide actionable recommendations.
• Build experimentation and A/B testing roadmaps to improve repeat purchase, engagement, conversion, lifetime value, and list growth.
• Design triggered campaigns addressing journey drop-offs from first to second purchase and from guest to host.
• Manage deliverability, list hygiene, CAN-SPAM and TCPA compliance, sender reputation, and campaign quality assurance.
• Own Bloomreach vendor relationships and platform improvements while supporting consultant, host, party follow-up, and field programs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience.
• 3–5 years of hands-on email and/or SMS marketing experience focused on revenue generation.
• Experience building and managing lifecycle and triggered marketing campaigns.
• Strong skills in audience segmentation, campaign execution, QA, and deployment.
• Experience troubleshooting campaign, data, and lifecycle performance issues.
• Familiarity with API-driven marketing environments, including basic JSON, event schemas, and dynamic content logic.
• Experience with A/B testing and measuring impact on performance and revenue.
• Knowledge of email and SMS best practices, compliance, and data hygiene.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Nice to have

• Direct experience with Bloomreach Engagement.
• Experience with Validity, Everest, Litmus, or similar deliverability and QA tools.
• Familiarity with webhooks and event ingestion concepts.
• Experience working across technical and marketing teams.

Culture & Benefits

• Hybrid work environment with a headquarters-based schedule.
• Medical, dental, and vision insurance; company-paid life insurance; disability insurance; and additional voluntary benefits.
• 401(k) match, flexible PTO, and paid parental leave.
• 30%+ product discount, product giveaways, onsite fitness center, sports court, and Premium Care.com membership.