Lifecycle Marketing Lead

Location: Onsite in Sawtelle, Los Angeles, California, United States; this is an in-person role. A 30-day remote work from anywhere policy is available as a benefit. Relocation assistance is not provided.

Annual salary: $145,000–$180,000

Company

hirify.global is a marketplace for used electric vehicles, using battery-health data for consumer cash offers and real-time dealer bidding. Founded by former Tesla executives in 2023, the company has facilitated over $150M in EV sales and raised a $20M Series A.

What you will do

• Develop lifecycle strategy, customer-facing copy, and execution across email and SMS.
• Partner with Product, BizOps, Sales, and RevOps to identify funnel issues and build technical marketing automation.
• Set up behavior-triggered and segmented flows instead of manual one-off campaigns.
• Create the customer content plan and editorial calendar, then turn content into nurture journeys.
• Establish briefs, segmentation rules, QA checks, campaign reviews, and a consistent operating rhythm.
• Track funnel completion, reactivation, conversion, and email/SMS engagement metrics.

Requirements

• 6+ years of experience in lifecycle or retention marketing, including setting strategy and running campaigns independently.
• Hands-on experience with marketing automation platforms.
• Strong copywriting skills and the ability to write and refine messaging end to end.
• Experience designing behavior-triggered, segmented campaigns.
• Experience working cross-functionally with Sales and RevOps.
• Comfort taking open problems from idea through execution and measured results.

Nice to have

• Experience with retargeting and on-site personalization, including pop-ups, banners, and personalized homepage content.
• Ability to bring in support and build or lead a team as the function grows.

Culture & Benefits

• Direct ownership, high autonomy, and close connection to business outcomes.
• Health, vision, and dental insurance; 401(k); equity; and unlimited PTO.
• Daily lunch and dinner stipend, fully stocked kitchen, dog-friendly office, and on-site EV charging.
• 30-day remote work from anywhere policy and ongoing growth and development opportunities.
• Full-time, in-person employment; visa sponsorship is not available.