Senior Manager, Lifecycle & Audience Marketing (AI)

Location: Hybrid, based out of the San Francisco, Chicago, Austin, New York City, or Seattle hubs, United States

Salary: Base compensation of $157K–$185K in San Francisco and New York City; $141K–$166K in other US locations, plus equity.

Company

WRITER is an AI platform for marketing and revenue teams, using autonomous agents and an Enterprise Brain to support enterprise growth with governed, compliant brand, product, and company knowledge.

What you will do

• Own the email and lifecycle marketing program from strategy and audience development through execution, measurement, and optimization in HubSpot.
• Build emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, automation, and reporting independently.
• Define audience segmentation and use behavioral, account, intent, and engagement signals to improve personalization across enterprise buying journeys.
• Partner with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with go-to-market priorities and support pipeline from first touch through expansion.
• Explore AI-driven approaches to audience building, personalization, and lifecycle communications.
• Connect lifecycle activity to engagement, pipeline, and revenue outcomes, translating performance into program improvements.

Requirements

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning an email and lifecycle marketing program end to end, including strategy and hands-on execution.
• Experience supporting complex enterprise buying journeys and account-based go-to-market motions.
• Deep hands-on experience with HubSpot or a comparable marketing automation platform, including emails, lists, workflows, nurture programs, automation, and reporting.
• Experience using person-level and account-level signals for segmentation, nurture, personalization, and lifecycle strategy.
• Strong understanding of segmentation, personalization, behavioral triggers, audience management, email deliverability, experimentation, frequency management, QA, and performance measurement.
• Strong analytical instincts and the ability to turn performance data into clear decisions and program improvements.
• Builder mentality, strong ownership, and comfort operating in ambiguity.
• Strong point of view on personalization and curiosity about AI’s impact on email, audience strategy, and lifecycle marketing.

Culture & Benefits

• Full-time US employees receive generous PTO, company holidays, medical, dental, and vision coverage.
• Paid parental leave for all parents for 16 weeks, plus fertility and family-planning support.
• Flexible spending accounts, dependent FSA options, eligible-plan HSA with company contribution, and early-detection cancer testing.
• Annual wellness and learning-and-development stipends.
• Company-wide and team off-sites, competitive compensation, stock options, and a 401(k).