Marketing Analytics - Lifecycle (Fintech)

Location: United States (Remote); remote-friendly within the US.

Salary: $140K–$180K per year, plus equity.

Company

hirify.global is a consumer fintech platform offering banking, high-yield savings, credit cards, point-of-sale lending, investing, crypto, and embedded financial services.

What you will do

• Analyze lifecycle marketing performance, optimize campaigns and customer journeys, and translate findings into actionable business insights.
• Develop data infrastructure, measurement frameworks, and attribution methodologies across campaigns, channels, and product interactions.
• Connect marketing activity to product outcomes and improve measurement capabilities with marketing, product, engineering, and data teams.
• Use AI-powered tools and techniques to accelerate analysis and develop and validate predictive insights.
• Present recommendations to senior leadership and stakeholders to influence business and marketing strategy.

Requirements

• 3–7 years of professional experience in marketing analytics; lifecycle marketing experience is a plus.
• Hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving skills, including the ability to turn ambiguous questions into clear insights.
• Intellectual curiosity and ability to investigate the reasons behind observed results.
• Ownership mentality and bias toward taking action.

Culture & Benefits

• Full-time role in a high-growth, mission-driven, inclusive fintech company.
• Competitive base salary, stock options, and health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly work within the US and flexible time off.
• Opportunities for professional growth and work with real business impact.

Hiring process

• Typical process: AI-assisted initial screen, Talent Partner interview, technical or Hiring Manager interview, team interview, executive interview, and offer.
• The process may vary by role.