Senior CRM Manager - Automations (Fintech)

Location: London, United Kingdom; hybrid workplace

Company

hirify.global is a fintech product company providing remittances, multi-currency accounts, savings, eSIMs, and credit for people who move between countries.

What you will do

• Design and own automated onboarding, retention, reactivation, referral, and cross-sell lifecycle journeys.
• Build referral and virality programmes that support customer acquisition.
• Create triggers, segments, and behavioural logic across remittance, credit, savings, and insurance products.
• Test, measure, iterate, and scale journeys based on performance.
• Partner with Product and Data on event tracking and customer attributes.
• Report lifecycle performance in actionable metrics to the CMO and collaborate closely with the Head of CRM.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation, ideally in fintech or another high-frequency product.
• Proficiency with Liquid for dynamic, personalised content.
• Hands-on experience with a major marketing automation platform such as Customer.io, Braze, Iterable, or similar; ability to build journeys directly.
• Track record of onboarding, retention, or reactivation programmes with measurable results.
• Comfort with SQL and event-based data models, including querying data behind owned journeys.
• Sound judgement in trigger logic and segmentation across multiple products and markets.
• Bias toward shipping and testing rather than perfecting briefs.
• Comfort using AI tools for content generation and personalisation at scale.
• Familiarity with BI or analytics tools such as Looker, Amplitude, or Mixpanel for self-serve reporting.

Nice to have

• Experience building referral or virality mechanics.
• Lived experience or deep empathy with customers who move between countries.
• Language skills in French, Spanish, Italian, Portuguese, Wolof, or Swahili.
• Experience with WhatsApp or SMS as lifecycle channels.
• Background in remittance, cross-border payments, or diaspora-focused products.
• Experience designing loyalty or points-based programmes.
• Experience operating in a regulated or compliance-sensitive communications environment.

Culture & Benefits

• Work on financial products intended to support people who move countries and their families.
• Fast-paced environment with substantial ownership of complex finance and lifecycle problems.
• Collaboration with Product, Data, Growth, and CRM leadership.
• Global customer impact and autonomy in delivering measurable work.

Hiring process

• Recruitment agencies are not accepted unless they are on hirify.global’s preferred supplier list and have been specifically asked to provide support.
• hirify.global uses AI tools for administrative support during hiring, but AI does not make hiring decisions.