Demand Generation Lead (Fintech)

Location: Barcelona; willingness to work from one of hirify.global’s UK or European offices.

Company

hirify.global is an AI-powered spend management platform for scaling businesses, combining corporate cards, expense management, procurement, and accounts payable for finance teams across 32+ countries.

What you will do

• Lead, coach, develop, recruit, and retain three Demand Generation Managers with clear regional ownership, goals, and regular one-to-ones.
• Own regional demand generation strategy, pipeline, MRR, Named Account performance, and alignment with sales targets across new business and expansion motions.
• Set campaign planning, experimentation, reporting, funnel-stage, and cross-region operating frameworks.
• Own regional campaign budgets, allocate spend across demand generation and demand capture channels, and justify marketing return on investment.
• Run multi-touch, multi-channel campaigns across digital advertising, outbound email, gifting, co-marketing, nurture, and customer programmes.
• Partner with ABM, Marketing Operations, Content, BDR, AE, Lifecycle, Partner Marketing, and regional sales teams; lead AI adoption to accelerate campaign creation, personalisation, monitoring, and optimisation.

Requirements

• 7+ years of demand generation experience.
• Experience leading and developing demand generation or marketing professionals, with evidence of growing people and results.
• Proven experience building marketing strategies that support an outbound motion and generating demand with Enterprise accounts.
• Experience building programmatic marketing campaigns and running a high volume of structured experiments.
• Proven ability to own multi-region plans and budgets and justify spending decisions to senior leadership.
• Hands-on execution skills, including writing copy, building landing pages, and testing new tools.
• Strong leadership, clear communication, and good collaboration skills.
• Fluent English required.
• Must be willing to work from one of hirify.global’s UK or European offices.

Nice to have

• Experience in B2B SaaS or fintech.

Culture & Benefits

• High-performance environment focused on direct feedback, ownership, outcomes, and continuous improvement.
• Opportunity to work with a market-leading product in a fast-moving industry.
• Equal employment opportunity regardless of legally protected characteristics.