Director of Demand Generation (B2B SaaS)

Location: Remote within the UK or Toronto

Company

hirify.global provides Merchant of Record payment infrastructure for digital product companies, serving more than 10,000 software sellers across 245 territories.

What you will do

• Own the global demand generation strategy across product-led and sales-led motions, aligned with GTM strategy, ICPs, and revenue goals.
• Drive scalable full-funnel pipeline growth across paid media, SEO, ABM, lifecycle, and web channels.
• Design segment-specific campaigns for startup, scale-up, mid-market, and enterprise audiences, including competitive, product, and vertical plays.
• Build and optimise 1:1, 1:few, and 1:many ABM programs for high-value accounts.
• Partner with Sales, Growth, Product Marketing, Brand, Content, Web, and RevOps on connected campaigns, scoring, routing, attribution, and funnel health.
• Lead reporting, experimentation, AI-enabled personalisation and automation, martech infrastructure, and a team of channel owners, strategists, and operations leads.

Requirements

• 8+ years of marketing experience, including 3+ years owning pipeline at Director or equivalent level.
• Experience leading B2B SaaS demand generation across both product-led and sales-led motions.
• Proven ability to build and scale demand engines producing signups, PQLs, SQLs, and revenue.
• Full-stack expertise across paid media, SEO, ABM, lifecycle, and web, with the ability to integrate channels into a data-led system.
• Strong commercial fluency, including CAC, velocity, LTV, attribution, prioritisation, and budget allocation.
• Ability to tailor strategy by GTM motion and segment, including startup, scale-up, mid-market, and enterprise tiers.
• AI literacy and an experimentation-led approach to automation, personalisation, and fast-cycle testing.
• Strong cross-functional operating skills across Sales, Growth, Product Marketing, and Web.
• Experience hiring and scaling high-performing teams with clear accountability and an impact-focused approach.

Culture & Benefits

• Digital-first working model with autonomy over where, when, and how to work within available hub locations.
• Transparent, collaborative, respectful, and inclusive culture focused on removing barriers and supporting workplace accommodations.
• Benefits include stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare, and wellbeing initiatives.
• Annual learning fund, regular internal and external training, and ongoing exposure to new challenges.
• Global hubs support local connection and focused collaboration across the UK, Portugal, Netherlands, Ireland, the United States, and Canada.