Senior Product Marketer (AI)

Location: Madrid, Spain

Company

hirify.global provides a governed Agentic Planning Platform that combines business context, Continuous Planning, data, workflows, and enterprise AI to connect decisions with operational and financial outcomes.

What you will do

• Develop market intelligence, differentiated positioning, messaging, and value propositions for hirify.global’s buyers, products, and innovations.
• Plan and execute go-to-market strategies for launches and strategic initiatives, from market insight through activation and measurement.
• Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, Enablement, Customer Success, and Partners on integrated campaigns, ABM programs, and sales plays.
• Create content and thought leadership for campaigns, launches, executive presentations, events, digital channels, and sales engagements.
• Enable Sales and Partners with messaging, presentations, competitive insights, value frameworks, and other buyer-facing tools.
• Use customer research, win/loss analysis, competitive intelligence, field feedback, and performance data to improve messaging, content, enablement, and GTM programs.

Requirements

• 6+ years of B2B product marketing experience, ideally in SaaS or enterprise software.
• Experience developing positioning, messaging, and go-to-market strategies for complex technology products.
• Strong understanding of enterprise buying journeys and complex, competitive sales cycles.
• Exceptional storytelling, writing, presentation, and communication skills, including the ability to translate complex technology into customer and business value.
• Experience developing external content and internal sales and marketing assets.
• Experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions.
• Practical experience using AI tools and workflows for research, content development, analysis, productivity, and quality improvement.
• Strong cross-functional collaboration and influencing skills across Product, Sales, Marketing, Solutions, Customer Success, and Partners.
• Proactive ownership, ability to manage multiple priorities, and comfort operating in a fast-paced, global environment and presenting to senior audiences.

Nice to have

• Experience marketing enterprise planning, analytics, financial, operational, or data-driven software.
• Experience bringing AI-enabled enterprise software capabilities to market.
• Experience with competitive positioning, sales enablement, ABM, and enterprise GTM programs.
• Ability to connect product marketing activity to measurable commercial outcomes.

Culture & Benefits

• Collaborative environment across teams and borders with an emphasis on open collaboration, growth mindset, and shared success.
• Customer-centric work focused on innovation, measurable business outcomes, and high-visibility initiatives.
• Commitment to diversity, inclusion, belonging, and respect for individual perspectives.
• Equal opportunity employment and personal-data processing for recruitment in accordance with applicable privacy obligations.