Senior Growth Marketing Manager, Partner Demand Generation (SaaS)

Location: San Francisco, CA, or anywhere in the Continental U.S.

Base salary: $126,000–$152,000 for candidates in the United States outside NYC and San Francisco; $138,000–$167,000 for candidates in NYC and San Francisco.

Company

hirify.global is an identity platform for education, used by more than 111,000 schools worldwide to provide secure digital learning experiences.

What you will do

• Own the App Partner demand generation strategy and build always-on growth programs that generate qualified pipeline and support new-business revenue.
• Develop scalable account-based marketing programs with App Partner Sales, including account segmentation, targeting, buying-group engagement, and market prioritization.
• Use Apollo, account intelligence, behavioral data, and buying signals to coordinate timely Marketing and Sales outreach.
• Design multichannel customer journeys spanning awareness, education, product exploration, qualification, and purchase.
• Explore digital, conversational, and AI-assisted conversion experiences and collaborate with Sales, Product Marketing, Lifecycle, Customer Success, and Marketing Operations.
• Measure pipeline, account progression, conversion, and revenue influence while identifying expansion and cross-sell opportunities.

Requirements

• 7+ years of experience in B2B growth marketing, demand generation, account-based marketing, or related SaaS marketing roles.
• Demonstrated success developing integrated demand generation strategies tied to measurable pipeline or revenue outcomes.
• Hands-on experience with account segmentation, targeting, and engagement across complex B2B buying groups.
• Strong experience partnering with Sales on account prioritization, lead management, opportunity creation, and pipeline acceleration.
• Deep understanding of B2B funnels, conversion optimization, lead qualification, attribution, and performance measurement.
• Experience using CRM, marketing automation, and sales intelligence platforms to execute and optimize growth programs.
• Strong analytical skills and the ability to turn data and customer insights into actionable strategies.
• Ability to independently lead cross-functional initiatives, manage competing priorities, and drive programs from strategy through execution.
• Strategic, hands-on approach with willingness to experiment, challenge assumptions, and own business outcomes.

Nice to have

• Experience marketing complex or technical B2B SaaS solutions, including APIs, integrations, or platform products.
• Familiarity with education technology, K–12 markets, or software providers selling to educational institutions.
• Experience with Apollo, Salesforce, intent data, sales engagement technologies, automated signal-triggered programs, and coordinated Marketing and Sales workflows.
• Familiarity with AI-powered conversational marketing, interactive digital experiences, or emerging prospect qualification and conversion approaches.
• Experience with customer expansion, product-led growth, partner ecosystem marketing, or demand generation in evolving and scaling organizations.

Culture & Benefits

• Flexible paid time off and paid parental leave.
• Healthcare, vision, dental, and mental healthcare coverage for employees and families.
• Annual personal development budget and Learning & Development program.
• Annual company and team events.

Hiring process

• hirify.global does not conduct interviews via text or Telegram and will not request financial information or equipment reimbursement.
• Colorado residents may redact age-related information such as age, birth date, or dates of schooling.