Назад
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2 дня назад

Digital Marketing Manager (AI)

140 000 - 180 000$
Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Digital Marketing Manager (AI): Building and optimizing B2B digital marketing, account-based marketing, nurture, webinar, and demand generation campaigns with an accent on multi-channel execution, personalization, and pipeline growth. Focus on designing ABM programs, developing lead scoring and nurture strategies, and managing campaign optimization across HubSpot, Google Ads, LinkedIn Ads, and related channels.

Location: United States; U.S. citizenship required due to support for U.S. federal government customers.

Annual base salary: $140,000–$180,000, depending on experience and qualifications.

Company

hirify.global develops cybersecurity and AI solutions for software supply chain security, including vulnerability management, container security, CVE remediation, and software attack-surface management.

What you will do

  • Design, launch, execute, optimize, and scale account-based marketing, demand generation, always-on, outbound, and nurture campaigns.
  • Create personalized email, social, call, and lead sequences for inbound MQLs, outbound leads, stalled opportunities, and cold opportunities.
  • Develop target-account and persona strategies, align ICPs with buyer personas, and create curated target lists for specific accounts.
  • Build BDR enablement content, scripts, snippets, call strategies, and engagement visibility for downloaded, watched, selected, or viewed content.
  • Lead webinar programs, including presenter coordination, abstracts, presentations, dry runs, moderation, and related events and partner campaigns.
  • Work with Demand Generation, Product Marketing, and Sales to translate messaging into ads, emails, landing pages, social posts, and integrated campaigns.

Requirements

  • 7–10 years of experience in digital marketing, demand generation, or campaign execution; B2B technology experience is preferred.
  • Hands-on experience managing multi-channel campaigns across PPC, paid social, email, landing pages, and related channels.
  • Experience with marketing automation and CRM platforms such as HubSpot or Salesforce.
  • Technical knowledge of Google Tag Manager, HubSpot, Google Ads, LinkedIn Ads, and Reddit Ads.
  • Working knowledge of analytics tools, including Google Analytics, dashboards, and Excel/Sheets.
  • Understanding of marketing funnels, lead generation, conversion optimization, lead scoring, and geographic, persona, ICP, and industry segmentation.
  • Strong execution, organization, written communication, and verbal communication skills, with the ability to manage multiple campaigns in a fast-paced, execution-driven environment.
  • Bachelor’s degree in marketing, business, or a related field.

Nice to have

  • Experience with AI-driven marketing tools and campaign optimization.
  • Exposure to account-based marketing, paid media budgets, and agencies.
  • Familiarity with cybersecurity or enterprise SaaS markets.

Culture & Benefits

  • Execution-first role with responsibility for independently managing and optimizing multiple campaigns.
  • High-growth opportunity focused on improving campaign performance, conversion rates, marketing pipeline, and revenue contribution.
  • Equity participation.
  • Comprehensive medical, dental, and vision coverage.
  • Paid time off, company holidays, and a 401(k) retirement plan.

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