Senior Growth Marketing Manager (AI)

Location: United States; remote with periodic in-person collaboration

Company

hirify.global provides an API for hiring workflows such as compliance, verifications, forms, approvals, and handoffs, serving software platforms, companies building hiring products, and high-volume employers.

What you will do

• Own paid advertising strategy and execution across LinkedIn and new channels, including targeting, creative, landing pages, testing, optimization, reporting, and budget allocation.
• Build demand-generation programs from scratch through paid media, account-based marketing, content distribution, and new approaches for reaching technical buyers.
• Run campaigns end to end, adapting positioning and messaging for different audiences and partnering with sales to convert engagement into qualified opportunities.
• Build and optimize conversion paths, lead capture, nurture, handoffs, and full-funnel automation with the GTM engineer.
• Measure campaign and funnel performance using GA4, ad platforms, self-reported attribution, and AI referrals; define hypotheses, metrics, and stop points.
• Support conferences and field events, follow up on event conversations, and contribute to broader marketing priorities.

Requirements

• 5–7 years of B2B marketing experience, including hands-on demand generation and qualified-pipeline creation.
• Strong demand-generation expertise with generalist marketing capability, including ad, landing-page, nurture-email, and newsletter writing.
• Hands-on experience personally managing B2B paid campaigns, including targeting, creative testing, conversion optimization, attribution, and budget management.
• Experience taking a channel or program from zero to its first pipeline, preferably with a limited budget and clearly defined audience.
• Understanding of complex B2B buying journeys, decision-maker engagement, longer sales cycles, and sales collaboration.
• Ability to identify opportunities, develop plans, write copy, launch campaigns, and analyze results as a strategic and hands-on individual contributor.
• Fluency with AI for building and testing campaigns, reporting, page changes, and marketing workflows.
• Initiative, adaptability, collaboration, resourcefulness, and comfort changing priorities based on learning.

Nice to have

• Experience in B2B SaaS, HR technology, workforce technology, or marketing to technical buyers.

Culture & Benefits

• Series A startup with a small marketing team, significant ownership, and no established growth playbook.
• Remote-first culture with periodic in-person collaboration.
• Competitive salary, equity, health, dental, vision, and retirement benefits.
• Opportunity to become the first marketer dedicated to growth and demand generation and potentially own more of the marketing budget.
• Initial expectations include taking over LinkedIn campaigns and launching measured tests by day 30, booking qualified meetings by day 60, and setting a qualified-meeting target by day 90.

Hiring process

• Submit a resume or LinkedIn profile and a brief introduction to careers@hirify.global.com.
• Include two short examples of 2–3 sentences each: a demand-generation program built from scratch with at least one result metric, and an AI or automation project still used in marketing work.
• No lengthy cover letter is required.