Director, Product Marketing (SaaS)

Location: Remote, US-based

Salary: $150,000–$165,000 annually plus bonus

Company

hirify.global provides an integrated talent performance management SaaS platform for multifamily residential property companies, covering policies, training, and assessment.

What you will do

• Lead product portfolio strategy and go-to-market plans to improve sales, market share, profitability, adoption, cross-sell, upsell, and customer retention.
• Direct market, competitive, whitespace, and voice-of-customer analysis; translate insights into product roadmaps and launches.
• Develop portfolio-wide content strategy, messaging, positioning, thought-leadership content, webinars, blog topics, case studies, video scripts, and customer interviews.
• Partner with Demand Generation, Sales, Customer Success, Product Management, executives, and marketing teams on campaigns, launches, and revenue goals.
• Create competitive playbooks, battle cards, and enablement assets; gather win/loss insights and produce quarterly reports.
• Lead, mentor, and develop a small team of Product Marketers while representing the customer across the organization.

Requirements

• 8+ years of experience in B2B SaaS marketing, including significant product marketing and content marketing experience.
• 3+ years of leadership experience with a track record of mentoring and developing Product and Content Marketing teams.
• Proven experience leading go-to-market launches and crafting compelling product narratives.
• Strong writing and storytelling skills, with the ability to translate complex concepts into clear, customer-centric messaging.
• Ability to build content strategies that drive measurable results.
• Experience partnering with Product, Sales, and Customer Success leaders.
• Bachelor’s degree or equivalent experience required.
• Proficiency in HubSpot, Salesforce, and marketing automation platforms.
• Knowledge of market, competitive, and whitespace analysis.

Nice to have

• PropTech industry experience.
• Certification from Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or a similar Product Management or Marketing organization.

Culture & Benefits

• Remote work option for US-based employees.
• Competitive salary of $150,000–$165,000 plus bonus.
• Comprehensive health, dental, and vision benefits.
• Collaborative, mission-driven culture.