Director of Product Marketing (AI)

Location: Vancouver, hybrid; remote options in the USA. Employees may work anywhere in the world for 60 calendar days per year.

Base pay: $160,000–$200,000 per year; most hires land around the midpoint, while candidates with standout experience may land closer to the top.

Company

hirify.global builds vertically focused AI software that helps insurance agencies and brokerages automate workflows, improve client service, grow faster, and manage insurance distribution.

What you will do

• Lead platform positioning and messaging across workflows, buyer groups, markets, and pricing tiers.
• Conduct customer and prospect research using interviews, win/loss analysis, Sales feedback, and product data.
• Prioritize product releases and lead go-to-market plans for major capabilities and changes to the offering.
• Build competitive intelligence and provide evidence-based recommendations on commercial opportunities, product priorities, and investments.
• Partner with Product, Finance, Sales, Customer Success, Demand Generation, Field Marketing, Content, and Partnerships on pricing, packaging, campaigns, enablement, and adoption.
• Hire, coach, and develop the product marketing team as the product portfolio grows.

Requirements

• 8+ years of B2B SaaS product marketing experience, including positioning, go-to-market strategy, launches, and sales enablement.
• Experience hiring, managing, and coaching product marketers as team scope grows.
• Ability to translate complex software into clear, differentiated value for business buyers, with examples of messaging and materials created or directed.
• Strong customer research and commercial judgment, including testing assumptions and making recommendations from imperfect information.
• Experience leading cross-functional go-to-market work and prioritizing limited launch resources.
• Strong understanding of pricing and packaging principles, including buyer value, competitive alternatives, and commercial goals.
• Experience partnering with Product, Sales, Customer Success, and Marketing leaders and influencing decisions across teams.
• Excellent writing and presentation skills, with the ability to move between strategic decisions and detailed pitch decks, launches, and customer conversations.

Culture & Benefits

• Fast-moving environment with real ownership, direct access to leadership, and the opportunity to shape the company's next chapter.
• Employee stock options granted based on experience level upon hire and subject to a standard vesting schedule.
• Comprehensive health benefits, including a $500 Lifestyle Spending Account.
• Four weeks of paid vacation per year.
• Parental leave top-ups: six months for birthing parents and eight weeks for non-birthing parents, up to a $100,000 annual salary.
• hirify.global is an equal opportunity employer adhering to Canadian labour laws and maintaining a diverse and inclusive workplace.