Product Marketer (AI)

Location: NYC Office, United States; must work at the NYC Headquarters 5 days a week. Paid relocation support is available for a move to NYC.

Salary: $200K–$220K annually, plus equity.

Company

hirify.global provides an AI operating system for CPG brands that combines cash application, deductions, trade, and planning so Finance, Sales, and Operations work from the same data. The platform is used by 250+ brands managing more than $30B in revenue, and the company recently raised a $55M Series B led by Insight Partners.

What you will do

• Own platform positioning, messaging, and narrative as the product evolves.
• Define product-market clarity, including the ICP, buyers, users, jobs to be done, alternatives, and expansion drivers.
• Lead end-to-end product launches, including planning, narrative, and cross-functional orchestration to generate pipeline.
• Build a customer-insight engine using Gong, HubSpot, Zapier, and win/loss inputs to produce themes, quotes, proof, and competitive intelligence.
• Create GTM enablement assets, battlecards, messaging, case studies, and customer proof for Sales.
• Connect the product roadmap with the marketing calendar across lifecycle, social, partnerships, AEO, and brand moments.

Requirements

• 7+ years of product marketing experience; clear product marketing experience is required rather than an adjacent function.
• Experience in CPG, commerce software, or B2B technology translating complex products into clear entry points.
• Excellent writing and narrative skills, with the ability to create sharp, credible positioning for complex products.
• Financial and quantitative fluency, including reporting on pipeline influence and deal velocity.
• Strong cross-functional project management and judgment to build appropriate structure without slowing execution.
• Willingness to work at the NYC Headquarters 5 days a week.

Culture & Benefits

• Founding product marketing role with the opportunity to shape the function; Product Marketing reports to the VP of Marketing.
• Meaningful equity ownership.
• Fully paid employee health coverage through Aetna, plus dental and vision coverage through Guardian.
• Carrot Fertility Pro, 12 weeks of paid parental leave, unlimited PTO, and regular four-day holiday weekends.
• 401(k) through Vestwell and paid relocation support to NYC.
• Equipped workspace, a $200 setup stipend, catered Friday lunches, team dinners, and unlimited coffee and snacks.