Director, Global Product Marketing

Location: Newark, New Jersey, US

Salary: $157,100–$212,600 USD annually, plus sign-on payments and restricted stock units.

Company

hirify.global produces and provides audio storytelling and immersive digital content for global listeners.

What you will do

• Develop and lead data-driven global go-to-market strategies for consumer product launches, including positioning, messaging, targeting, success metrics, and regional adaptation.
• Partner with Product, Analytics, and Content teams to improve membership value through new products, features, benefits, and packaging.
• Drive customer awareness, adoption, and engagement through product stories and collaboration with channel marketers, country managers, and corporate communications.
• Work with research teams to identify customer insights, validate hypotheses, and guide marketing, product, and content investments.
• Analyze post-launch performance, recommend enhancements toward product-market fit, and communicate strategies to senior leadership.

Requirements

• 8+ years of professional, non-internship marketing experience.
• Bachelor’s degree in Business, Economics, Marketing, or a related field.
• Experience defining and executing end-to-end product marketing strategies for customer-centric products or features, including positioning, messaging, and market launch plans.
• Experience building, executing, and scaling cross-functional marketing programs across multiple teams or stakeholders.
• Experience using data and metrics to measure marketing impact, optimize campaigns, and inform strategic decisions.
• Experience developing customer insights, competitive analysis, and messaging strategies that drive product adoption and engagement.
• Experience presenting marketing strategies, metrics, and business recommendations to senior leadership.
• Experience with strategic and tactical decision-making, driving organizational change, collaborative work, ambiguity, analytics, and business case development.
• Experience in membership-based or creator-driven businesses and digital content or media companies.

Culture & Benefits

• Entrepreneurial, rapidly evolving, collaborative environment focused on customer impact, creativity, inclusion, and calculated risk-taking.
• Health, dental, vision, prescription, life, mental health, and flexible spending benefits.
• 401(k) matching, paid time off, parental leave, and adoption and surrogacy reimbursement coverage.
• Compensation also includes potential sign-on payments and restricted stock units.

Hiring process

• Applications are submitted through the Amazon jobs application portal.
• Workplace accommodations are available during the application and hiring process for candidates who need them.