Senior Field Marketing Executive - UKI (B2B SaaS)

Location: London, UK; hybrid setup with a minimum of two days per week in the office. Occasional travel to the head office in Ghent, Belgium, is expected for training, workshops, and meetings.

Salary: £63,750–£86,250 per year.

Company

hirify.global is a cloud software company building an open API accounting platform with AI and automation for accounting firms, now part of the Visma Group.

What you will do

• Define and refine the UKI marketing plan with business-unit stakeholders and coordinate with global demand generation.
• Plan, organise, and execute hosted and third-party events, including venues, vendors, promotion, and post-event analysis.
• Develop sales enablement materials such as presentations, brochures, and case studies for the UKI sales team.
• Run ABM programmes for Tier 1 and Tier 2 accounts, improving account engagement and penetration through a one-to-few approach.
• Measure campaign and ABM performance, reporting on engagement, buying-committee coverage, meetings, pipeline, win rate, and deal velocity.
• Manage creative agencies, campaign budgets, and collaboration across product, sales, customer success, and marketing teams.

Requirements

• Bachelor’s or Master’s degree in Marketing.
• 5+ years of proven marketing experience in B2B SaaS.
• Excellent written and spoken English, including persuasive copywriting for a UKI professional audience.
• Strong planning, prioritisation, organisation, punctuality, and attention to quality.
• Experience using Salesforce to create campaign dashboards and reports.
• Experience using HubSpot for emails, landing pages, and segmentation.
• Experience with Monday.com, Slack, Google Drive/Docs/Sheets, Canva, Eventbrite, and WordPress.
• Experience managing in-person events.
• Ability to work autonomously with a pragmatic, proactive, results-focused approach.

Nice to have

• Experience running webinars or podcasts.
• Experience creating and executing marketing plans and managing budgets.
• Experience with programmatic ABM and one-to-few programmes.

Culture & Benefits

• Permanent, full-time employment in an international marketing team.
• Hybrid work with flexibility for unexpected events and offices in Belgium, the UK, the Netherlands, and Luxembourg.
• Career development opportunities and a personal training allowance.
• Company-wide Wellbeing Days off each month, reviewed annually.
• Team activities, retreats, offsites, and a collaborative culture based on growth, authenticity, and continuous learning.