Demand Generation Manager (AI)

Location: Based out of Snowflake’s London office, United Kingdom

Company

Snowflake provides a data platform and is developing AI-enabled ways of working for the agentic enterprise.

What you will do

• Own and lead the EMEA demand generation plan for Snowflake Platform product areas from awareness through pipeline creation.
• Develop and execute integrated, multi-channel campaigns for target enterprise personas, including thought leadership, webinars, virtual labs, web experiences, email, content, social media, and paid advertising.
• Convert prospect interest into qualified meetings and sales opportunities while aligning campaigns with EMEA business priorities.
• Collaborate with Product Marketing, ABM, Digital Marketing, Marketing Operations, Field Marketing, and Sales Development.
• Analyze performance data to optimize channel mix, conversion rates, and ROI.
• Implement structured testing methodologies and AI capabilities to improve demand generation workflows and accelerate growth.

Requirements

• 3–5 years of experience developing and executing integrated marketing campaigns.
• Experience planning, promoting, and executing high-impact webinars for enterprise prospects, including collaboration with subject-matter experts.
• Strong project management and hands-on execution skills, with a metrics-focused and detail-driven approach.
• Ability to create persuasive content for emails, landing pages, advertising copy, and thought leadership materials.
• Strong collaboration skills and the ability to align marketing, product, sales, and global or regional stakeholders in a fast-paced environment.
• Expertise in data storytelling and executing campaigns across channels to create customer-focused experiences.
• Experience using marketing technology tools such as Marketo, Salesforce, ON24, or AEM.
• Experience implementing AI capabilities in demand generation workflows to accelerate conversion and unlock growth opportunities.

Nice to have

• Experience with B2B SaaS marketing.

Culture & Benefits

• Work in a fast-growing environment focused on experimentation, innovation, and data-driven impact.
• Collaborate across global and regional marketing, product, and sales functions.
• Snowflake values low-ego behavior, curiosity, and challenging conventional approaches.