Head of Marketing (Cross-Border Payments)

Location: Hybrid in Shenzhen, Hong Kong, or Singapore

Company

hirify.global operates a cross-border payments business serving SMEs, enterprises, payment partners, and remittance users.

What you will do

• Define and execute the cross-border payments marketing strategy against TPV, revenue, and customer acquisition targets.
• Build brand positioning, messaging, go-to-market plans, and localized campaigns for new corridors, products, and markets.
• Own the B2B and B2C funnel across performance marketing, SEO/SEM, content, social, email/CRM, events, partnerships, and ABM.
• Develop product marketing for collections, payouts, FX, and stablecoin settlement, including launch communications and sales enablement materials.
• Set KPIs and dashboards, optimize CAC, LTV, conversion, pipeline contribution, and ROI, and manage the marketing budget across channels and markets.
• Build and lead the marketing team, manage agencies and vendors, collaborate with Sales, Product, BD, Compliance, and Legal, and represent the company at industry events and in the media.

Requirements

• 8+ years of marketing experience, including 4+ years in a leadership role; experience in cross-border payments, remittance, fintech, or financial services is preferred.
• Proven success growing both B2B and B2C businesses, with measurable results in pipeline, acquisition, and revenue.
• Strong understanding of FX, remittance corridors, payment rails, and the regulatory environment; knowledge of digital assets and stablecoins is preferred.
• Hands-on experience with performance marketing, CRM/marketing automation such as HubSpot, Braze, or Salesforce, and analytics tools.
• Experience marketing across several APAC markets, with Southeast Asia familiarity preferred.
• Excellent strategic thinking, storytelling, and stakeholder management skills.
• Fluent English required.

Nice to have

• Mandarin and Filipino language skills.

Culture & Benefits

• Hybrid workplace arrangement in Shenzhen, Hong Kong, or Singapore.
• Work across B2B and B2C payment products and multiple APAC markets.
• Full-time employee position within the CEO Office / Management department.