Senior Regional Marketing Manager (APAC)

Location: Remote, but must be located in Singapore. Travel: up to 20% within the APAC region.

Salary: SGD 168K–SGD 228K, plus equity and bonus.

Company

hirify.global provides self-hosted, agent-ready development workspaces that help enterprises run human and AI-driven development workflows in secure, governed environments.

What you will do

• Own the APAC marketing plan from strategy and planning through execution, reporting, and alignment with regional sales priorities.
• Run regional events, including platform engineering roundtables, developer meetups, executive dinners, conferences, roadshows, webinars, and customer or prospect programs.
• Lead ABM programs and sales-aligned campaigns for high-priority APAC accounts, turning target account plans into conversations and pipeline.
• Build co-marketing programs with alliances, resellers, and channel partners, including joint events and campaigns.
• Localize global campaign content and messaging for APAC markets and buying cultures.
• Manage the regional budget, vendors, agencies, sponsorships, timelines, and performance reporting across multiple markets and time zones.

Requirements

• Must be located in Singapore.
• 10+ years of regional or field marketing experience, preferably in B2B technology or developer-focused companies.
• Experience launching or growing a company’s APAC marketing presence from a small base, serving as the primary or only regional marketer.
• Hands-on experience with in-person events, field marketing, ABM, partner marketing, partner campaigns, and sales-aligned marketing motions.
• Experience with target account planning, personalized campaign touchpoints, sales coordination, and co-marketing with alliances, resellers, or channel partners.
• Experience managing regional budgets, agencies, event vendors, sponsorships, and pipeline-focused marketing programs.
• Experience partnering with sales leadership to support pipeline goals and regional priorities.
• Strong project management, communication, organization, responsiveness, and attention to detail across time zones, including asynchronous collaboration.
• Familiarity with project management tools such as Asana or similar systems.

Nice to have

• Marketing experience with developers, platform engineering teams, DevOps teams, technical buyers, enterprise SaaS, cloud infrastructure, open-source products, or developer tools.
• Familiarity with HubSpot, Salesforce, 6sense, HockeyStack, marketing automation, CRM, ABM, or event platforms.
• Existing relationships with APAC cloud, SI, and channel partners, regional developer communities, or event organizers.
• Experience measuring attendance, engagement, influenced pipeline, and sourced pipeline.
• Experience supporting an open-source offering.
• Fluency in one or more APAC languages in addition to English.

Culture & Benefits

• Full-time remote role with required Singapore location and regional travel.
• Collaboration with regional sales, partners, and global marketing teams, reporting to the Director of International Marketing.
• Equity and bonus are offered in addition to the stated salary.
• Interview process is intended to take two to four weeks when schedules allow and includes individual contributors, managers, and senior leaders.
• AI assistance is not permitted during conversational interviews but is permitted for take-home assessments when disclosed.

Hiring process

• Participate in interviews with a mix of individual contributors, managers, and senior leaders.
• Do not use AI assistance during conversational interviews; disclose where and to what extent AI was used in any take-home assessment.