CRM Executive

Location: Singapore; onsite

Company

hirify.global operates a digital ecosystem spanning mobility, delivery, payments, financial services, merchant solutions, e-commerce, and banking services across Southeast Asia.

What you will do

• Set up and launch push notification, email, and in-app campaigns for rider and driver audiences.
• Build and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection.
• Coordinate targeting logic, copy, and send schedules with Marketing.
• Run A/B and multivariate tests across messaging, timing, and audiences.
• Monitor campaign performance, analyse results, flag issues, and produce regular reports and deep dives.
• Work with the Mercury CRM platform team on tooling improvements and use queries and BI tools to build dashboards and validate measurement.

Requirements

• 2–3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business.
• Hands-on experience with a CRM or engagement platform such as Braze, CleverTap, MoEngage, or an in-house tool.
• Strong analytical skills with proficiency in Excel or Google Sheets and basic SQL.
• Experience with A/B testing and interpreting results with statistical rigour.
• Strong written communication skills and the ability to explain data clearly to non-analytical stakeholders.
• Detail-oriented approach and comfort managing multiple live campaigns simultaneously.
• Curious, hypothesis-driven mindset with a habit of testing rather than assuming.
• Collaborative approach and confidence pushing for changes with engineering and platform teams.

Culture & Benefits

• Permanent employment in an onsite Singapore role.
• Open working environment where team members can contribute ideas and shape how work gets done.
• Combination of planned, recurring workstreams and fast-moving priorities driven by business performance and data.
• Close collaboration with Marketing, engineering, platform, and business teams.