Director, D2C Digital Marketing

Location: Singapore

Company

Razer is a global gaming and consumer technology company operating across five continents.

What you will do

• Develop and execute the global digital growth strategy for Razer.com, expanding ecommerce revenue, customer acquisition, market penetration, and customer lifetime value.
• Lead direct-to-consumer growth initiatives, improving conversion rate, revenue per visitor, average order value, attach rate, repeat purchases, and acquisition profitability.
• Identify and scale emerging channels, audiences, markets, and lifecycle marketing opportunities.
• Establish performance management frameworks using revenue, profitability, analytics, and customer insights to guide investment and diagnose performance gaps.
• Advise senior leadership on digital growth, customer trends, market dynamics, risks, and performance.
• Partner with Product, Merchandising, Analytics, Regional Marketing, Global Marketing, and customer experience teams to align execution around growth objectives.

Requirements

• Proven track record leading digital marketing and ecommerce organizations that delivered significant business growth.
• Strong commercial mindset with the ability to connect marketing investment to revenue, profitability, and enterprise value.
• Deep understanding of performance marketing, customer acquisition, CRM, ecommerce, conversion optimization, and growth strategy.
• Demonstrated success scaling global direct-to-consumer businesses in technology, gaming, consumer electronics, or related industries.
• Exceptional analytical, strategic, and leadership capabilities, including the ability to influence executive stakeholders and drive cross-functional execution.

Culture & Benefits

• Full-time role based in Singapore.
• Work in a global organization with teams across five continents.
• Inclusive and respectful workplace committed to equal opportunity and reasonable accommodations where needed.