Senior Brand Manager (Games)

Location: Hybrid role based in Los Angeles, CA, United States

Salary: USD 130,000–160,000 per year

Company

hirify.global develops games and related product lines built around the hirify.global franchise.

What you will do

• Shape the franchise’s long-term vision and brand architecture through multi-year strategy, portfolio management, playbooks, and guidelines.
• Develop and own brand and go-to-market campaigns that increase awareness, expand consumer reach, and build player loyalty.
• Use consumer, cultural, and market insights to refine brand strategy and inform new product development.
• Manage costing, pricing, P&L, inventory, profitability, and campaign spending with Marketing.
• Own licensing and brand partnership opportunities, including project approvals.
• Partner with Sales and Marketing on activations, retailer-specific programs, and events, including travel.

Requirements

• 5+ years of experience in brand management.
• Experience refreshing and evolving brands through growth, maturity, and category expansion while protecting and strengthening core identity.
• Track record of successful launches for high-growth CPG brands built with the consumer in mind.
• Strong commercial knowledge and business acumen, with the ability to create or leverage P&L, forecasting, retail sell-in, and sell-through data.
• Ability to translate strategic direction into bold and original execution.
• Analytical skills and comfort turning insights into creative briefs.
• Deep understanding of consumer behavior and cultural trends.
• Exceptional communication skills and comfort working in fast-paced, collaborative, iterative environments.
• Based in Los Angeles, CA.

Culture & Benefits

• Full-time employment in a hybrid workplace.
• Start-up mentality with responsibility for creating processes and resource planning.
• Collaborative work with Brand, Marketing, Sales, and other cross-functional teams.
• Travel with Sales and Marketing for activations, retailer programs, and events.
• Growth mindset, people-focused collaboration, and continual development of leadership and professional skills.