Lead Brand Marketing Manager (AI)

Location: New York City, NY, United States; hybrid

Salary: $141K–$196K plus equity

Company

Writer is an AI platform for marketing and revenue teams, using autonomous agents and an Enterprise Brain to support enterprise growth with governed brand, product, and company knowledge.

What you will do

• Lead brand campaign strategy from concept through activation and partner with product marketing on integrated go-to-market campaigns.
• Activate the brand across the customer journey and employee experience, including onboarding, all-hands, and internal communications.
• Own Writer’s internal platform instance and build brand skills, guidelines, and creative standards that enable consistent, scalable work.
• Partner with product, design, and engineering to express the brand in product experiences and turn brand-team needs into product insights.
• Manage the brand agency relationship, including briefs, feedback, delivery, and strategic direction.
• Define brand metrics, conduct competitive and market research, maintain Brand Central, and drive organization-wide brand adoption.

Requirements

• 7+ years of experience building brands, ideally at a high-growth B2B technology company where brand was a strategic priority.
• Experience owning both brand strategy and execution and building brands that create belief.
• Strong interest in agentic AI and its application to brand, including encoding standards, scaling creative output, and protecting consistency; experience with AI tools in a brand context is preferred.
• Experience managing agencies, writing effective briefs, and providing constructive feedback.
• Experience working in or alongside product teams and translating brand into product experiences.
• Experience building scalable brand systems, including asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits.
• Fluency in brand metrics and the ability to connect brand performance to business outcomes.
• Precise, confident communication skills for briefs, campaign presentations, and stakeholder discussions.
• Low-ego collaboration style with high standards and the ability to build shared ownership.

Nice to have

• Experience at a high-growth B2B technology company.
• Prior use of AI tools in a brand context and a clear perspective on their strengths and limitations.

Culture & Benefits

• Full-time US employees receive generous PTO and company holidays.
• Medical, dental, vision, parental leave, fertility and family planning support, and early-detection cancer testing.
• Flexible spending and dependent-care FSAs, eligible-plan HSA with company contribution, and 401(k).
• Annual wellness and learning-and-development stipends.
• Company-wide and team off-sites, plus equity opportunities.
• Equal-opportunity employment with consideration of qualified applicants with arrest and conviction records under the San Francisco Fair Chance Ordinance.