Senior Growth Marketing Manager (Chinese Bilingual)

Location: El Segundo, California, US; hybrid work with office attendance 2–3 times per week

Salary: $115,000–$135,000 base salary annually

Company

hirify.global America develops and publishes free-to-play online games and virtual worlds for PC, console, and mobile platforms, including MapleStory and Mabinogi.

What you will do

• Develop Asian American gamer market strategies based on consumer insights, platform research, and cultural understanding.
• Build roadmaps for specialized social ecosystems, communities, and platforms, including Chinese social media channels.
• Lead social and digital campaign execution, test-and-learn media strategies, A/B testing, and real-time performance optimization.
• Monitor KPIs, analyze dashboards, isolate channel and creative effectiveness, and communicate performance trends to leadership.
• Lead go-to-market planning and convert campaign learnings into repeatable frameworks for reaching Asian American gamers.
• Coordinate agencies and collaborate with marketing, product, content, and leadership teams to ensure authentic, targeted messaging.

Requirements

• 5+ years of experience in marketing strategy, product marketing, and/or brand marketing.
• Experience developing strategic go-to-market initiatives based on audience insights in gaming.
• Bachelor’s degree in marketing, business, communications, data analytics, or a related field.
• Strong communication, presentation, analytical, and project-management skills, including the ability to manage multiple projects in a fast-paced environment.
• Experience with consumer data, performance metrics, and research tools.
• Experience with Microsoft Office and Google Suite is required.
• Native-level Chinese fluency, including reading and writing, is required.
• Experience mentoring junior team members.

Nice to have

• Experience navigating Chinese social media ecosystems such as RedNote, Bilibili, WeChat, and Weibo.
• Sustained engagement with Chinese American communities and nuanced understanding of their cultural, social, and consumer dynamics.
• Experience with JIRA, Confluence, and/or other project management tools.
• Strong familiarity with MapleStory.

Culture & Benefits

• Collaborative environment emphasizing open communication, diversity, mutual respect, and career growth.
• Flexible hours and a hybrid work model.
• Medical, dental, vision, life, disability, HSA, FSA, 401(k) with company match, and pet insurance benefits.
• Paid time off, sick days, company holidays, and a year-end break.
• Wellness credit, yoga, language classes, catered lunches, happy hours, and a snack bar.

Hiring process

• Recruiters contact candidates only from official email addresses ending in @hirify.global.com and follow a formal interview process.
• hirify.global does not request payment or personal financial information during recruitment.