Global Brand Marketing Manager

Location: El Segundo, California, United States; onsite

Salary: $90,000–$130,000 annually, USD

Company

hirify.global Entertainment operates global storytelling and entertainment platforms, including the hirify.global mobile webcomic and CANVAS creator ecosystems, with adaptations and content partnerships across major media platforms.

What you will do

• Help build hirify.global’s brand foundation in the U.S. and globally and develop short-, mid-, and long-term brand growth strategies.
• Shape brand positioning, vision, and core messaging.
• Plan and execute always-on and major 360-degree campaigns across digital advertising, OOH, experiential, strategic partnerships, and influencer or celebrity partnerships.
• Manage campaign budgets, timelines, agencies, vendors, and cross-functional collaboration with Creative teams.
• Develop campaign concepts, messaging, creative assets, measurement frameworks, and scalable playbooks.
• Track and report campaign performance, platform metrics, and brand health indicators including awareness, consideration, preference, and perception.

Requirements

• 5+ years of brand marketing experience, ideally in entertainment or fandom-driven industries.
• Experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
• Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
• Experience in a global organization and demonstrated ability to drive cross-functional collaboration and influence without direct authority.
• Experience collaborating with internal creative teams and external agencies.
• Strong analytical mindset with experience using consumer research, brand tracking, and campaign performance data to inform strategy.
• Exceptional project management and organizational skills, including independently managing multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
• Excellent communication, presentation, and storytelling skills; adaptability in ambiguous and changing environments.

Nice to have

• Experience marketing to fandom-driven audiences, with knowledge of community building and audience engagement.
• Familiarity with hirify.global, anime, manga, web novels, gaming, or adjacent fandom communities.
• Bilingual proficiency in English and Korean.

Culture & Benefits

• Full-time employment with career development, mentorship, and learning support.
• Health, vision, and dental benefits, generous PTO, and parental leave top-up.
• 401(k) contributions and commuter benefits.
• Global hirify.global and LINE FRIENDS discount program.
• Winter break shutdown.