Director of Brand Marketing

Location: New York, NY, United States; hybrid with office attendance once a month and frequent travel for brand events and in-person meetings.

Annual base salary: $142,643–$178,304 USD, depending on location, experience, skills, qualifications, and other job-related factors. Additional bonus or sales incentive eligibility and performance-based stock options may apply.

Company

hirify.global is a workplace wellness platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners through one subscription.

What you will do

• Define and execute the US brand strategy in alignment with global brand platforms and guidelines.
• Regionalize campaigns, tone of voice, and brand execution for the US employer-benefits and wellness market.
• Build awareness and consideration among US HR and benefits decision-makers and employees.
• Plan and deliver brand activations, experiential programs, sponsorships, and events, managing agencies, vendors, and local partners end-to-end.
• Own the brand budget, agency and media relationships, and accountability for ROI across OOH, TV/CTV, and streaming.
• Lead the US Brand Marketing team, report results to senior and C-level stakeholders, and partner with Revenue Marketing, Demand Gen, User Growth, Social Media, and Product Marketing.

Requirements

• Prior experience building and executing consumer brand strategy in the US is mandatory, including positioning, campaigns, brand-led activations, and measurable impact on awareness or consideration.
• Prior experiential and event marketing experience is mandatory, including end-to-end delivery with agencies, vendors, and local partners.
• Experience adapting global brand guidelines to local US execution is mandatory.
• Proven brand-building experience with team leadership and people development, including performance management, career planning, and succession.
• Experience in US partnerships, sponsorships, or experiential marketing, with a strong local vendor and partner network.
• Ability to balance strategic thinking with hands-on execution in a fast-moving and ambiguous environment.
• Strong communication skills across senior global leadership and local teams, including effective collaboration across time zones with colleagues in Brazil and Europe.
• Regular use of AI tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity, or similar.
• Fluent English required. Spanish or Portuguese is a plus.

Nice to have

• Experience in high-growth environments, regionalized operations, or subscription businesses.
• Experience in B2B2C, HR technology, employee benefits, or wellness.

Culture & Benefits

• Hybrid and remote options within the company’s flexible-first model, with schedules aligned to time zones, team needs, and personal routines.
• Free Gold-level hirify.global membership, including wellness resources and access for up to three family members.
• Health, dental, and vision insurance; telehealth, care concierge, Employee Assistance Program, 401(k) match, disability, and life insurance.
• At least 25 days of PTO annually, additional tenure-based days, company holidays, and an extra birthday holiday.
• Paid parental leave of up to 12 weeks for all new parents, up to 18 weeks for birth parents, and a part-time ramp-back period.
• Learning platforms, development planning, continuous feedback, home-office reimbursement, and a monthly work allowance.