Head of Brand

Location: New York, NY, United States — hybrid, with office attendance once a month and frequent travel for brand events and in-person meetings.

Annual base salary: $142,643–$178,304 USD in New York, California, Colorado, Massachusetts, and Washington. The role may also include an annual bonus or sales incentive plan and performance-based stock options.

Company

hirify.global operates a workplace wellness subscription platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners.

What you will do

• Define and execute the US brand strategy in alignment with global brand strategy and platforms.
• Translate global guidelines into culturally relevant US campaigns, messaging, activations, sponsorships, and events.
• Build awareness and consideration among US HR and benefits decision-makers and employees.
• Manage agencies, vendors, local partners, sponsorships, media relationships, and the brand budget with ROI accountability.
• Use brand tracking, research, competitive benchmarks, and data to guide positioning, investment, and business priorities.
• Lead, develop, and manage the US Brand Marketing team; report results to senior leadership and C-level stakeholders.

Requirements

• Prior experience building and executing consumer brand strategy in the US is mandatory, including positioning, campaigns, brand-led activations, and measurable impact on awareness or consideration.
• Prior experiential and event marketing experience is mandatory, including end-to-end delivery with agencies, vendors, and local partners.
• Experience adapting global brand guidelines to local US execution is mandatory.
• Proven brand marketing experience with team leadership and documented people development and performance management.
• Experience with partnerships, sponsorships, or experiential marketing in the US, supported by a strong local vendor and partner network.
• Ability to balance strategic thinking with hands-on execution in a fast-moving and ambiguous environment.
• Strong communication skills across senior global leadership, local teams, and colleagues in Brazil and Europe.
• Regular use of AI tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity, or similar.
• Fluent English required. Availability for monthly office attendance in New York, frequent travel, short-notice in-person meetings, and international brand events is required.

Nice to have

• Experience in high-growth environments, regionalized operations, or subscription businesses.
• Experience in B2B2C, HR technology, employee benefits, or wellness.
• Spanish or Portuguese language skills.

Culture & Benefits

• Flexible-first workplace with hybrid and remote options, flexible schedules, home-office reimbursement, and a monthly work allowance.
• Minimum 25 days of paid time off annually, increasing with tenure up to five additional days, plus annual holidays and a birthday holiday.
• Health, dental, and vision insurance; telehealth; care concierge; Employee Assistance Program; 401(k) match; disability and life insurance.
• Free Gold-level hirify.global membership, including wellness resources and access for up to three family members.
• Up to 12 weeks of fully paid parental leave for all new parents and up to 18 weeks for birth parents, plus a part-time ramp-back period.
• Learning platforms, development roadmaps, career opportunities, and an inclusive culture focused on wellbeing, collaboration, and continuous feedback.