Senior Brand Manager, CATAN (Tabletop Games)

Location: Remote, associated with Charlottesville, Virginia, US

Base salary range: $120,000–$135,000 annually.

Company

hirify.global's CATAN Studio publishes English-language CATAN tabletop products, digital games, merchandise, and organized-play experiences.

What you will do

• Define CATAN brand strategy, positioning, messaging, audiences, identity, and brand framework.
• Lead consumer research and translate market, category, and community insights into brand and product recommendations.
• Identify portfolio opportunities, product slots, investment priorities, price points, and product rationales.
• Develop opportunity briefs outlining consumer needs, market opportunities, and business objectives for Product Development.
• Evaluate commercial performance, competitive activity, portfolio health, and growth opportunities with commercial and regional partners.
• Set strategy for the digital games portfolio with external development and publishing partners.

Requirements

• Experience in brand management, portfolio strategy, or product marketing within tabletop games, toys, entertainment, or related consumer businesses.
• Ability to develop brand positioning, audience strategies, actionable brand plans, portfolio architecture, product opportunities, and consumer and business rationales.
• Strong understanding of consumer research, category analysis, commercial performance, pricing, and portfolio tradeoffs.
• Ability to write strategic briefs and communicate recommendations to leadership and partners.
• Strong collaboration and influencing skills across Product, Marketing, and external stakeholders.
• Bachelor's degree in marketing or a related field.
• 5–7 years of professional brand development experience.
• Demonstrated experience working with a staff of creative professionals.

Nice to have

• Experience with licensed brands and international partners.
• Familiarity with digital games and external publishing partnerships.
• Experience in the entertainment or game industry.
• CATAN knowledge.

Culture & Benefits

• Remote position with flexible and hybrid schedules.
• 22 days of annual PTO, 13 paid holidays, paid parental leave, and two paid volunteer days.
• Medical, dental, vision, life insurance, competitive 401(k) match, fertility and family-building benefits, and virtual healthcare.
• Game discounts, $250 in annual game bucks, career development, mental health programs, legal and identity theft support, and an employee assistance program.
• Inclusive workplace focused on diverse perspectives, representative gaming experiences, and bringing people together.