Sr. Marketing Automation Manager

Location: Chicago, Illinois, United States; onsite

Salary: $160,000–$180,550 annually, including base salary and a portion of variable compensation tied to company and individual performance.

Company

hirify.global provides AI and ERP solutions for local and state governments, including products for asset management, procurement, accounting, billing, permitting, and public-sector transparency.

What you will do

• Lead the Marketing operating strategy and roadmap, primarily for Growth Marketing, while supporting Creative and Communications planning, workflow, and measurement.
• Own the marketing technology roadmap, define requirements and success measures, and partner with business systems teams on configuration, administration, and delivery.
• Evaluate and adopt marketing technologies, including AI-enabled tools, and lead related business cases and change management.
• Improve the demand lifecycle from lead scoring and segmentation through nurturing and handoff to increase pipeline conversion and velocity.
• Define funnel reporting, attribution, data quality, enrichment, and segmentation standards for leadership decision-making.
• Partner with Revenue Operations, Strategy & Analytics, FP&A, Sales, and Customer Success on lead SLAs, budget tracking, ROI analysis, and cross-functional initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent work experience.
• 8+ years of marketing operations experience, or 5+ years with a Master’s degree, including significant SaaS experience and experience leading growth or demand generation operations.
• Proven experience evaluating, implementing, and evolving marketing technology across marketing automation, CRM, analytics, and account-based marketing platforms, with technical depth to define requirements and challenge solutions.
• Experience operating across growth marketing, creative, and communications and building processes that connect these disciplines.
• Experience building funnel reporting, attribution, and dashboards and converting complex data into actionable recommendations.
• Ability to lead cross-functional initiatives, influence senior stakeholders, and partner with business systems and IT teams.
• Strong written and verbal communication skills, including explaining complex problems clearly and building consensus.
• Comfort using AI-native tools to accelerate workflows and improve efficiency.

Nice to have

• Experience with web analytics, data enrichment, intent, and business intelligence tools.
• Experience partnering with FP&A on marketing budgeting and ROI analysis.
• Experience supporting creative production and communications workflows, including content, brand, and public relations.
• Background in government technology, the public sector, or other long-sales-cycle B2B environments.

Culture & Benefits

• Fast-paced, results-driven, performance-based culture with opportunities for impact, innovation, and internal growth.
• Collaborative onsite office environment with weekly catered lunches.
• Comprehensive healthcare, HSA contributions, 401(k) with company match, paid parental leave, flexible vacation, and paid company holidays.
• Wellness stipends and professional development opportunities.