Lifecycle Marketing Manager (B2B SaaS)

Location: Full-time hybrid position based in the Denver, Colorado office, United States.

Salary: $112,635.50–$135,167.75 USD annually.

Company

hirify.global provides automated data movement infrastructure that helps organizations centralize, transform, and use trusted data for analytics, AI, and business decisions.

What you will do

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys using prospect behavior, interests, and funnel stage.
• Develop segmentation and personalization strategies with demand generation, sales, and marketing operations.
• Create email copy and coordinate with product marketing, content, brand, paid media, web, and BDR teams.
• Manage campaign calendars, contact frequency, production, quality assurance, deployment, deliverability, and database health.
• Define KPIs, run experiments, analyze performance, and report recommendations tied to engagement and pipeline contribution.

Requirements

• 4+ years of relevant B2B marketing experience, including direct ownership of email marketing and lead nurture programs.
• Hands-on Marketo experience building automated journeys, segmentation, personalization, and campaign reports.
• Experience developing and optimizing nurture campaigns for prospect engagement.
• Strong email copywriting skills and knowledge of email design, deliverability, and quality assurance practices.
• Lifecycle marketing mindset with the ability to create prospect experiences based on buyer needs, behavior, and funnel stage.
• Data-driven approach to defining KPIs, designing and analyzing experiments, and turning results into actionable insights.
• Strong collaboration, communication, ownership, critical thinking, problem-solving, independent work, and prioritization skills.

Nice to have

• No separately listed optional qualifications.

Culture & Benefits

• Hybrid work from the Denver office with a full-time employment arrangement.
• Employer-paid medical insurance, paid vacation or flexible/unlimited vacation depending on role and country, paid sick time, parental leave, holidays, a year-end Global Week of Rest, and volunteer days.
• RSU stock grants, professional development and training opportunities, and a monthly cell phone stipend.
• Mental health support, including therapy, coaching, and self-guided mindfulness resources for covered employees and dependents.
• Team-building activities, virtual events, free food, and a culture centered on doing the right thing and working as one team.