Marketing Automation Manager (Marketo)

Location: Remote, Canada

Company

hirify.global develops AI-native cybersecurity and autonomous cyber resilience solutions for endpoint management, secure network access, and organizational recovery.

What you will do

• Own the execution, quality assurance, and optimization of integrated campaigns across email, events, webinars, nurture programs, forms, and landing pages.
• Develop and maintain scalable Marketo architecture, workflows, programs, templates, and operational processes.
• Design and optimize lead scoring, lifecycle management, routing, segmentation, and MQL processes.
• Establish governance standards, naming conventions, campaign taxonomy, QA processes, and documentation.
• Oversee database health, data quality, normalization, enrichment, deduplication, and segmentation.
• Own Marketo-connected martech integrations, troubleshoot automation, synchronization, and data issues, and partner with Marketing, Sales, Revenue Operations, and technical teams on scalable solutions.

Requirements

• 5+ years of marketing operations or marketing automation experience in a B2B environment, including at least 3 years of hands-on Marketo administration.
• Deep expertise in Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, templates, and operational programs.
• Experience managing lead scoring, lead lifecycle, routing, and MQL processes and their effect on sales handoff and pipeline reporting.
• Strong Salesforce knowledge, including Lead, Contact, Account, and Campaign objects, campaign hierarchy, and Marketo Salesforce synchronization.
• Understanding of campaign attribution and influence models and their effect on downstream reporting.
• Ability to independently troubleshoot complex automation, synchronization, and data issues using logs, error codes, and record-level analysis.
• Experience implementing and maintaining martech integrations through native connectors, APIs, or webhooks.
• Strong data management skills, including imports, normalization, deduplication, segmentation, and advanced Excel or Google Sheets proficiency.
• Rigorous attention to detail, disciplined QA, clear communication, project management skills, and the ability to translate business requirements into scalable technical solutions.
• Ability to manage multiple requests, prioritize deadlines, and proactively escalate blockers.

Nice to have

• Marketo Certified Expert or Adobe Marketo Engage Business Practitioner certification.
• Additional Marketo and Salesforce expertise, advanced Excel knowledge, and experience implementing marketing technology in the Marketo ecosystem.
• Analytical, organized, detail-oriented, self-starting, innovative, and creative problem-solving approach.

Culture & Benefits

• Regular full-time employment in a native work-from-anywhere organization.
• Flexibility to work remotely, in a hybrid environment, or in an office, subject to the role's Canada location.
• Work within a cybersecurity and cyber resilience company focused on AI-driven threats, security, compliance, and resilience.
• Responsibilities include compliance with GDPR, CAN-SPAM, CASL, and other applicable privacy regulations, as well as protecting company and customer security.