Director, Customer & Partner Marketing

Location: Remote in Toronto, Canada; the United States; or Vancouver, Canada

Company

hirify.global provides an AI-powered visibility platform and agentic marketing workforce for multi-location enterprises, property management companies, franchise organizations, and distributed brands.

What you will do

• Own customer marketing strategy and execution for expansion pipeline, cross-sell, upsell, retention, and account growth.
• Build account-based campaigns, lifecycle programs, nurture campaigns, webinars, events, and customer communications for complex B2B buying groups.
• Develop co-marketing, joint-event, webinar, content, channel, and partner enablement programs with technology, integration, agency, and reseller partners.
• Use customer segmentation, account intelligence, behavioral signals, AI, and automation to personalize campaigns and improve operational efficiency.
• Establish KPIs and reporting for pipeline, partner contribution, engagement, retention marketing, and revenue impact; analyze results and optimize investment.
• Lead two Demand Generation Managers and a Marketing Coordinator, manage the marketing budget, and align priorities with Sales, Account Management, Customer Success, Partnerships, and Product Marketing.

Requirements

• 8+ years of B2B SaaS marketing experience, including a strong background in customer growth, demand generation, or account-based marketing.
• 5+ years in customer, expansion, or channel/partner marketing, including work with agency, technology, or reseller partners.
• 3+ years of people management experience with demonstrated success developing high-performing teams.
• Proven success creating marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives.
• Experience executing integrated, account-based, and retention-focused programs for complex B2B buying groups.
• Strong proficiency with marketing automation and CRM platforms such as Marketo and Salesforce, data-driven performance optimization, and hands-on AI-enabled marketing workflows.
• Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results.
• Ability to align with Sales and Customer Success leadership and prioritize limited resources across competing demands.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Nice to have

• Experience marketing to multi-location, franchise, or local-business customers, or within a martech or agency ecosystem.

Culture & Benefits

• Full-time permanent, non-contract roles include health, dental, vision, wellness incentives, and a 401(k) with employer match.
• Full-time permanent, non-contract roles provide flexible paid time off, quarterly wellness days, and paid holidays.
• Remote, home-based work environment with colleagues working around the globe.
• Collaborative, cross-functional, fast-paced, and agile culture that encourages thought leadership and employee input.
• Employee engagement programs and opportunities for career growth.