Marketing Automation Manager (Marketo)

Location: Marlow, United Kingdom; hybrid working with 3 days in the office and 2 days working from home

Company

hirify.global is a FTSE 250 technology solutions business delivering customer-centric technology solutions and supporting partner marketing, communications, events, digital, campaign, creative, and performance marketing.

What you will do

• Build, manage, and optimize campaigns, nurture journeys, automated workflows, and behavioral communications in Adobe Marketo Engage.
• Own Marketo administration, governance, program structures, lead scoring, lifecycle models, forms, landing pages, and operational processes.
• Develop reporting and dashboards covering campaign performance, engagement, pipeline contribution, and ROI.
• Monitor Marketo and Microsoft Dynamics 365 integrations and work with CRM and technical teams to resolve data and system issues.
• Partner with Marketing, Sales, and Operations teams on automation, audience strategy, measurement, and platform capabilities.
• Identify improvements to automation efficiency, campaign performance, and marketing operations.

Requirements

• Extensive hands-on experience administering Adobe Marketo Engage and strong knowledge of its core functionality.
• Proven experience building automated nurture and demand generation programs, including lead management, lifecycle, and scoring.
• Experience with CRM platforms, particularly Microsoft Dynamics 365, and integrated marketing technology ecosystems.
• Strong analytical skills and experience with campaign, pipeline, and ROI reporting.
• Excellent communication and stakeholder management skills across Marketing, Sales, and Operations.
• Highly organized, detail-oriented, proactive, and able to solve problems and work autonomously.

Nice to have

• Power BI experience.
• B2B technology experience.
• Marketo certification.

Culture & Benefits

• Hybrid working with 3 office days and 2 home-working days.
• Flexible start and finish times.
• Flexibility around school pick-up and drop-off.
• Supportive, collaborative, learning-oriented, and inclusive culture with autonomy and respect for different perspectives.
• Support and reasonable adjustments are available throughout the recruitment process for candidates with disabilities or neurodiversity.

Hiring process

• Apply through hirify.global's recruitment process; candidates are encouraged to present themselves authentically.
• AI use is not prohibited during the application process, although authentic personal responses are encouraged.