Product Marketing Manager, Knowledge Work - Enterprise (AI)

Location: San Francisco, CA or New York City, NY; at least 2 days per week in one of these offices.

Salary: $255,000–$320,000 USD annually.

Company

Anthropic builds reliable, interpretable, and steerable AI systems intended to be safe and beneficial for users and society.

What you will do

• Own positioning and messaging for Claude Chat, Cowork, and other enterprise knowledge-work products.
• Lead messaging and launches covering security, observability, workspace management, deployment controls, and governance.
• Build sales enablement materials, including pitch decks, battlecards, objection handling, proof points, and comparisons.
• Develop ICP and persona frameworks for executives, IT, security, compliance, and workspace stakeholders.
• Partner with Product, Finance, GTM, Marketing, Partners, and Communications on pricing, packaging, website messaging, launches, and admin education.
• Build reusable systems, use cases, and automations that keep positioning, personas, and enablement materials current.

Requirements

• Experience owning positioning and messaging for an established enterprise software product serving decision makers and IT, security, or admin teams.
• Experience with enterprise pricing and packaging, including plan presentation, change communication, and value messaging.
• Experience building ICP and persona frameworks and translating research into website, collateral, campaign, and content messaging.
• Experience creating sales enablement assets and working with sales teams on objection handling and win/loss analysis.
• Understanding of enterprise software evaluation, purchasing, deployment, and governance, including identity and access, security and compliance, data governance, observability, workspace management, and usage and spend controls.
• Strong writing and storytelling skills, with the ability to explain technical topics across decks, web copy, battlecards, and admin communications.
• Ability to operate autonomously as an individual contributor and ship assets directly.
• Systems thinking, ability to move quickly, and experience using AI—especially Claude—to inform and automate product marketing work.
• Experience marketing AI or productivity software to enterprise decision makers and IT, security, or admin audiences.
• Minimum education: bachelor's degree or equivalent education, training, and/or experience in a relevant field.

Nice to have

• 7+ years of product marketing experience, including Senior PMM or PMM Lead experience at an enterprise productivity, collaboration, or knowledge-work software company.
• Experience owning admin, security, platform, or pricing positioning.
• Experience marketing to regulated industries such as financial services or healthcare.
• Experience building admin education or community programs.
• Experience with Gartner, Forrester, or other analyst relations processes and reports.
• Experience with usage-based or consumption pricing.

Culture & Benefits

• Collaborative public benefit corporation focused on safe, trustworthy, and beneficial AI research.
• Flexible working hours and a collaborative office environment.
• Competitive compensation, optional equity donation matching, generous vacation, and parental leave.
• Visa sponsorship is available, subject to role and candidate eligibility; immigration counsel is provided.
• All staff are expected to work from an office at least 25% of the time, with this role specifically requiring at least 2 days per week in San Francisco or New York.

Hiring process

• Follow Anthropic's policy for candidate use of AI during the application process.
• Anthropic recruiters contact candidates from @anthropic.com addresses; legitimate recruiters will not request money, fees, or banking information before the first day.