Senior Director, Global Myopia Marketing (MedTech)

Location: Full-time onsite in Victor, NY, United States, five days per week; approximately 20–25% domestic and international travel.

Starting base pay: $176,625–$271,731 per year, with possible additional compensation and benefits.

Company

CooperVision, a CooperCompanies business unit, manufactures contact lenses and develops solutions for vision challenges including childhood myopia.

What you will do

• Own global MiSight 1 day brand strategy, positioning, performance, and long-range growth planning.
• Lead myopia management portfolio positioning, category narratives, segmentation, pricing logic, and integration across contact lenses, spectacles, and ortho-k.
• Develop global demand-generation strategies, campaign platforms, messaging frameworks, creative territories, and scalable activation toolkits for Eye Care Professionals, parents, and patients.
• Translate clinical and scientific data, market research, competitive intelligence, and customer and patient behavior into brand stories and strategic growth choices.
• Influence product innovation, lifecycle management, pipeline prioritization, and marketing investment effectiveness in partnership with R&D, LCM, Commercial, Finance, Regulatory, and Professional Affairs.
• Align global, regional, and country teams, establish brand governance standards, lead global forums, and mentor marketing talent.

Requirements

• 12–15+ years of experience in global brand or portfolio marketing leadership.
• Proven success leading large-scale, multi-market brands in a B2B2C healthcare or medtech environment.
• Demonstrated experience building global brands and category narratives, leading innovation strategy and lifecycle management, and driving demand creation at scale.
• Bachelor’s degree required; MBA or MS preferred.
• Ability to translate clinical science into compelling brand narratives and shape emerging or underpenetrated categories.
• Ability to drive alignment across complex, matrixed global organizations.
• Strong understanding of how brand strategy translates into revenue and market share.
• Deep customer-centric understanding of Eye Care Professionals, parents, and patients.
• Must be authorized to work permanently and continuously in the United States without current or future employer-sponsored work authorization.

Culture & Benefits

• Values include dedication, innovation, friendliness, partnership, and doing the right thing.
• Office-based work with extended periods of sitting and computer use; sedentary to light physical effort is required.
• Travel to company meetings, events, CVI locations, and offsite meeting locations is expected.
• Equal employment opportunity is provided regardless of protected characteristics.